UAE, March 30, 2022: Reflecting
the essence of Ramadan, Dabur
International has joined hands
with International
Schools Partnership (ISP), to launch the
#KindnessKloset campaign. The Kindness Klosets, will be located outside the
four ISP schools across the UAE, giving the community an opportunity to donate
personal care items to labour and support workers.
The #KindnessKloset can be found in Dubai at The Aquila School, next to
The Villa and Nibras International School in Dubai Investment Park; and in Abu
Dhabi at Aspen Heights British School in Al Bahya and Reach British School in
Baniyas.
Families, students, teachers and staff, from the respective schools,
along with other donors from the community, can donate personal care essentials
like soaps, creams, toothpaste, shampoos and more, into the cabinets provided.
Dabur International has pledged to keep the #KindnessKlosets stocked with
sufficient products daily to ensure that there is something for everyone in
need.
Sharing thoughts on their Ramadan initiative, Ganesh Sharma, Lead, Corporate
Communication, Dabur International; said, “We thank ISP and the participating
schools for their contribution and support to join us and make this campaign
come alive. From
community workers to labourers, we hope to ensure every individual in need is
able to benefit from the #KindnessKloset.”
Along with asking their communities to donate to the closets, ISP
schools will encourage their students to share handwritten Ramadan messages
that will be placed into the #KindnessKlosets.
Speaking about the collaboration with Dabur International, Bharat
Mansukhani, CEO of ISP Middle East and Europe said; “The spirit of Ramadan
provides an opportunity for all of us to reflect and give without conditions.
In our schools, we are committed to nurturing students who are kind,
compassionate, conscious members of their communities, who also understand the
importance of giving back. The #KindnessKloset initiative is a CSR activity that
we are happy to be part of because it has given us an opportunity to exercise
all these values while making real human impact. It has also given our schools
another opportunity to bring the wider communities they are a part of, together.
We encourage all to donate to the #KindnessKloset closest to them.”
Dabur International is committed to ensuring that the cabinets are
sufficiently stocked with personal care and hygiene products throughout the month
of Ramadan, while ISP schools will have the cabinets placed outside their school
campuses. Personal care products from the cabinet will be accessible to those in
need throughout the month of Ramadan. Post Ramadan any remaining products will
be distributed to various labour camps and support staff in and around the ISP
schools.
The #KindnessKloset is open to the public for meaningful contributions
and will be monitored by the school security teams. To donate, visit your
nearest #KindnessKloset.
