Home Business Region’s largest out-of-home engagement centre opens in Dubai

Region’s largest out-of-home engagement centre opens in Dubai

by Dubai Forum
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DUBAI, 21st June, 2022 (WAM) — IFFCO Out of Home (OOH) announced Tuesday the official inauguration of its ground-breaking Customer Engagement Centre (CEC) in Dubai, the largest of its kind in the region, in the presence of Abdullah bin Touq Al Marri, Minister of Economy.

The CEC helps to enable out-of-home businesses in the region to collaborate, create, and directly address market requirements.

The out-of-home segment caters to all restaurants, hotels, hospitals, airports and cafes, constituting a large base of the B2B segment. It represents a pivotal building block of the UAE’s current and future economy.

Speaking at the launch, Arzu Alibaz, CEO of IFFCO Out of Home, said, “We thank Abdullah bin Touq Al Marri, and IFFCO’s Supervisory Board for officially inaugurating the Customer Engagement Centre. This is a testament to the significance of this pivotal day for us and the out-of-home industry at large. We envision this engagement centre as a beacon for the out-of-home industry and a dynamic space where chefs can collaborate, restaurants can curate their next menus and hotels can create their next signature delicacies. The possibilities are endless. In working together, we can bring to the market simply better solutions.”

“Today, global food systems and supply chains are challenged. Industries across the board are undergoing radical transformation. Addressing the needs of what we call the B2B2C segment requires greater agility, greater efficiency and sustainability. Partners need to have a very responsive supply chain in order to reliably deliver the newest services and solutions,” she added.

Being a part of UAE-based IFFCO Group, IFFCO OOH has access to 26 different companies in the UAE and a network of 46 different countries offering a vertically integrated supply chain.

The CEC is a 2,300 sqm space, fully equipped with dedicated areas for – hygiene, baking, culinary kitchens and beverages. Nearly all parts of the centre are audio visually enabled for live and virtual demonstrations. A full programme of culinary and non-culinary masterclasses and invention days are expected in the coming months.

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