Home News Retainer with a Retailer: Al Futtaim’s Marks & Spencer signs with Netizency

Retainer with a Retailer: Al Futtaim’s Marks & Spencer signs with Netizency

by Dubai Forum
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Dubai-based digital marketing agency Netizency just signed a retainer with a retailer: Al Futtaim, Marks & Spencer’s regional franchisee has chosen Netizency as their new digital marketing agency for the Middle-East to manage the social media accounts of the British multinational retailer.

Al Futtaim issued a multi-agency RFP in late October 2021, with the objective of finding a digital marketing partner that would help elevate its content in the region, while building on some key objectives for the brand including footfall, app and website visits, and increasing awareness for its food range.

“Netizency nailed their proposal by going above and beyond with the delivery of a well-thought-out, strategic campaign for Marks & Spencer. Everything was there: insights, creativity, beautiful executions and most importantly, amazing energy from the team. We knew then that they were what we were looking for, said Raseel Iskandarani, senior marketing executive at Al Futtaim.

The win, which happened at the end of December 2021, rounded off an exceptional year for Netizency, which saw its returns more than double and its headcount increase by 40% versus 2020.

“2021 was an incredible year for us – a year of unprecedented success that allowed us to grow some existing clients, retain some long-standing partnerships, and a add a few new clients to our ever-growing portfolio. We’re humbled that Al Futtaim chose us as their partner along this journey and we can’t wait to make them part of our 2022 success story!” said Tamara Habib, chief operating officer at Netizency.

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