Home News Samsung opens world’s largest ‘SmartThings Home’ space in Dubai – News

Samsung opens world’s largest ‘SmartThings Home’ space in Dubai – News

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The region’s first-of-its-kind showcase for the future home with SmartThings Home, which will be split into four distinct areas, including home entertainment, home office, work and play, and creator’s powerhouse



Seong Hyun Lee, president of Samsung Gulf Electronics, said the new space gives people the opportunity to experience our ecosystem of connected devices in various areas that define everyone's daily life. — photos provided

Seong Hyun Lee, president of Samsung Gulf Electronics, said the new space gives people the opportunity to experience our ecosystem of connected devices in various areas that define everyone’s daily life. — photos provided

Posted: Thursday, October 6, 2022 at 1:43 pm

Last update time: Thursday, October 6, 2022 at 1:44 pm

Samsung Gulf Electronics has announced the opening of SmartThings Home in Dubai, the world’s largest and the first experience space of its kind in the region, giving consumers the opportunity to enjoy the brand’s award-winning product categories, participate in a variety of training and seminars, while Explore different SmartThings-driven areas and scenarios that represent the future of your home.

SmartThings Home – Dubai, located in Dubai Media City, offers a multi-device experience across four zones, each equipped with diverse, locally relevant scenes, allowing customers to better visualize their daily lives, including home entertainment , home office, work and play, and creator power.

Seong Hyun Lee, president of Samsung Gulf Electronics, said the new space gives people the opportunity to experience our ecosystem of connected devices in various areas that define everyone’s daily life.

“In the face of a new era of disruption, launching the space in Dubai helps cater to the city’s growing digital-native consumer base. We expect the opening of SmartThings Home in Dubai will strengthen our leadership in this space as we continue to provide Our customer homes offer intelligent integration across product categories,” he said.

SmartThings Home brings together all existing SmartThings services and connected Samsung devices and other smart technologies including SmartThings Cooking, Clothing Care, Pet Care and Air Care into one accessible hub on Galaxy devices and wearables, allowing customers to Take care of the various elements of their home from anywhere. SmartThings has 230 million active users worldwide and 31 million in MENA, and by 2023 all major Samsung appliances will be 100% Wi-Fi-enabled and SmartThings compatible

Guests visiting the space will also receive thought-provoking training in all four areas on how to bring more fun to health through healthy food and home entertainment, or enter the home office area and learn tips and tricks for better focus power while working from home.

SmartThings Home – Dubai brings together over 20 product categories that may be associated with over 300 brands. This gives users the opportunity to witness the largest space of its kind in the world and opens up new possibilities for connectivity, customizability and intelligent integration.

Explore all four areas at SmartThings Home – Dubai

The home entertainment area is designed to bring fun with health, healthy food and family time, while the home office provides the ultimate experience for users to enjoy everyday life and better focus while working from home. In the third area for work and play, users can immerse themselves in the game with Smart Hue lights and Odyssey displays, then enter the Creator’s Powerhouse to intelligently bring their content to life.

When entering the home entertainment area, visitors can schedule meditation time and stay healthy via TV, smartphone and/or wearable devices, and even activate all functions via intelligent voice control. Now, users can set the mood by selecting “Movie Mode” to adjust Freestyle, Hue lights and air purifiers to make movie days even more exciting. As for their kitchens, users can relax and monitor their appliances directly from their TV, smartphone or wearable, and brainstorm recipes on Frame TV.

In the home office, users can take notes on the tablet while watching their lectures on monitoring the tablet with the wearable and reducing the noise to refocus on important calls. Users can also mute the air purifier when answering a video call, for example, split the screen and set up a smart view directly from the smartphone to the monitor.

Once inside the work and play area, users can dim the lights, broadcast to the world, and even create the perfect atmosphere for their party via Stream and Watch.

In the fourth area, Creator’s Powerhouse provides the perfect environment for content creators to shoot and edit social content via tablet, TV and/or smartphone.

key takeaways

• Show countless Locally relevant home scenes from over 300 brands

• Always-on events For the future of family and connectivity, for young people and Gen Z

• 230 million users Global SmartThings, MENA 31 million

100% of all major Samsung Appliances will be Wi-Fi and SmartThings compatible by 2023

— business@khaleejtimes.com

DF

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