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Senior Vice President reveals strategic plan of DXB LIVE to become a global market leader

by Dubai Forum
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DUBAI, 13th April, 2022 (WAM) — Khalid Al Hammadi, Senior Vice President of DXB Live, the experiential agency of the Dubai World Trade Centre, revealed the strategic plan to become the region’s biggest integrated events entity during this year.

This will be followed by driving business in the global market by 2025. Under his inspiring leadership, DXB Live is already on the ambitious journey to fulfil this vision.

“We are on our way to become one of the global market leaders by constantly influencing market trends and services. We are not only matching the standards of industry expectations worldwide, we are setting benchmarks,” Al Hammadi affirmed in an interview with WAM.

“Today, DXB Live is one of the fastest growing events agencies in the Middle East. Over the past decade, we have become renowned for providing a complete range of in-house services through the engagement of 300 plus industry professionals, working together seamlessly to ensure all of our clients’ aspirations are not only realised, but wherever possible exceeded,” said Al Hammadi. He further reflected on the journey of DXB Live which began in 2005 working within the engineering department at the Dubai World Trade Centre to provide technical support for the events held in the Centre.

He indicated that the integrated services provided by DXB Live for exhibitions and events represent the largest part of its work, alongside a solid support offered to the Dubai World Trade Centre for their exhibiting companies with all the integrated or partial services they need.

Al Hammadi believes that the Dubai World Trade Centre is the gateway for international companies wishing to discover the region’s markets and expand their business in them. “It has developed integrated offers for companies, in cooperation with the Free Zone Department. The Dubai World Trade Centre is the ultimate Centre developing comprehensive solutions to attract businesses and start or expand their journey and growth from Dubai,” he said.

“We design and organise local and regional festivals as well as national events in addition to conferences and exhibitions on behalf of our partners and clients across all emirates,” elaborated Al Hammadi.

“We have succeeded in establishing a great reputation for ourselves in the events industry through specialised work teams, technicians, experts and creators who have experience and advanced capabilities presenting their solutions at the highest international level,” confirmed Al Hammadi. “We have truly gained global presence by setting up pavilions and stands for a range of clients across a multitude of events in Europe, North America and the MENA region.”

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