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Shop in metaverse—Dubai’s virtual mall launched in Decentraland

by Dubaiforum

Experience virtual shopping at Dubai’s first-ever virtual mall—Majid Al Futtaim’s Mall of the Metaverse.

 The second floor of the Mall of Metaverse.

Majid Al Futtaim announced the launch of Mall of the Metaverse at the World Government Summit in Dubai. As the first-ever virtual mall in Dubai, the Mall of the Metaverse will represent Majid Al Futtaim in Decentraland, one of the most advanced metaverse platforms.


The first floor of the Mall of Metaverse

“There has been an increased demand for digital experiences in the last few years and we work to leverage behavioral science and data to deliver customers what they want and desire,” according to Fatima Zada, Director of Omnichannel and Digital at Majid Al Futtaim Shopping Malls. “Our swift consumer observations, followed by an action plan and a series of testing stages, have now led to a fully-fledged project that is a step ahead of online shopping — Mall of the Metaverse. We are still at the beginning phases of the mall’s development, as we look closely at our customers’ shifting needs, desires, and expectations.”


The third floor of the Mall of Metaverse

After completing multiple stages of testing, Mall of the Metaverse will be open to all visitors seeking increased digital experiences across retail, entertainment, and leisure offerings. Inside the mall, customers can find Carrefour, VOX Cinemas, THAT Concept Store, Ghawali, and Samsung Store, with many more brands and exciting features in the pipeline.

Founded in 1992, Majid Al Futtaim is a leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa, and Central Asia,


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