Home News The Set Collection Appoints Genovic Boutiques

The Set Collection Appoints Genovic Boutiques

by Dubai Forum
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Dubai-: The Set Collection, the new carefully curated luxury hotel collection, comprising some of the world’s most exceptional, likeminded, independent hotels worldwide has appointed Genovic Boutiques as their sales representation partner in the GCC Region for it’s three European hotels.

The Set Collection have been capturing the hearts and minds of guests since the Conservatorium debuted in Amsterdam in 2011. Two more iconic European properties – Café Royal in London and the Lutetia in Paris complete the founding members of the group and will now be represented by Genovic Boutiques.

Shady Ghoneem, Managing Partner at Genovic Boutiques, notes: “By adding The Set Collection’s unique hotels to our portfolio, Genovic Boutiques extends its footprint into Europe where our main mission is to deliver high quality personal service, and leveraging the unique character of each individual hotel, with our creative marketing strategies, out of the box thinking and best practices, we aim to turn around hotels, and position it to outperform their competitors and to become leaders of their own destination.”

Ruurd Hooijer, Vice President of Sales for The Set Collection, adds: “The Set Collection’s appointment of Genovic Boutiques helps expand its local brand presence in the GCC Region, as extension to our teams on-property, led by Hany Zeineddine at Lutetia in Paris and Mahmoud Abdalla at Hotel Café Royal in London.”


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