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‘Thélios collaborates with Dubai Duty Free for Bulgari promotion’

by Dubaiforum

Thélios, the LVMH Eyewear Excellence brand, has teamed up with Dubai Duty Free to launch a Bulgari pop-up at Dubai International Airport. This collaboration marks the first major global travel retail activation for Thélios, which added Bulgari to its portfolio in January 2024.

The Bulgari pop-up at Dubai Airport, Terminal 2 was open from March 15 to April 8, showcasing a selection of luxury sunglasses perfect for international customers traveling during Ramadan. Thélios, established in 2017 as the eyewear division of LVMH, continues to expand its presence in global travel retail and plans to host more activations for its luxury Maisons at top international airports throughout 2024.

Alessandro Eucaliptus, Head of GTR for Thélios, emphasized the brand’s commitment to creating a luxurious and recognizable environment for consumers. He expressed pride in the partnership with Dubai Duty Free to showcase the new Bulgari concept and sunglasses collection tailored for Ramadan. The collaboration allows Thélios to reach a wider audience in one of the most prestigious airports in the GCC region.

This collaboration highlights Thélios’ dedication to providing travelers with a unique and luxurious shopping experience, while also expanding the brand’s presence in key markets. With further activations planned for the year, Thélios is set to make a significant impact in the global travel retail industry.

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