Xiaomi UAE, the Middle Eastern subsidiary of Xiaomi, one of the world’s leading smartphone companies, has selected Broomstick Creative, Dubai’s homegrown Digital Content and Strategy agency, to develop and execute creative strategy in order to boost awareness and engagement through their UAE social media channels.
Sadaf Mazhar, Marketing Manager for Xiaomi UAE, said: “Broomstick’s strength in providing us social media strategy and content creation under one roof played a major role in our decision to bring them onboard as our strategic creative partner. Broomstick’s successful delivery of video campaigns for various key product launches throughout 2021 helped develop a strong client-partner relationship and persuaded us to cement this collaboration over a longer timeframe.”
Fahad Ali, Founder and Head of Content & Media for Broomstick, added: “We are thrilled to have built solid trust with Xiaomi UAE over a series of projects. The opportunity to optimise social media channels with engaging and results-driven creative is something our team thrive on, as we bring all Xiaomi’s digital needs under one umbrella. We anticipate the next step is a collaborative development towards award-winning creative campaigns together.”
Broomstick Creative is a leading Digital Content, Social Media and Performance Marketing agency based in the UAE since 2012. It has growing presence in North America, South Asia and the Far East and strives to deliver services across the entire digital spectrum with a passion for generating customer delight through creative innovation.