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‘Yesterday, DHL delivers a parcel’

by Dubaiforum

Horizon FCB Dubai’s recent commercial for DHL has taken the advertising world by storm with its innovative concept and impressive execution. The ad showcases how DHL’s delivery service is not only fast and reliable but also capable of sending parcels back in time if needed. This unique demonstration of DHL’s capabilities has captured the attention of a wide audience.

The commercial, filmed on two continents in just two days, highlights the creativity and efficiency of DHL’s delivery process. Mohamed Bareche, executive creative director at Horizon FCB Dubai, emphasized the team’s goal of showcasing DHL as not just the fastest in the business but also the most innovative. The seamless coordination of crews and a perfectly timed flight for the parcel made this project a monumental task with a satisfying end result.

Colin Smith, creative director at Horizon FCB Dubai, explained how the choice of a birthday narrative in the commercial underscores DHL’s reliability and speed in delivering parcels. The ad effectively conveys how DHL’s service can positively impact daily life.

Reham Mufleh, managing director at Horizon FCB Dubai, praised the commercial for its powerful demonstration of DHL’s commitment to delivering emotions across time. The concept of transcending time to deliver emotions exemplifies DHL’s dedication to their service and underscores the idea that some moments are “Never Finished.”

Overall, this commercial by Horizon FCB Dubai has successfully highlighted DHL’s innovative and reliable delivery service. With a stellar cast and crew behind the scenes, this captivating ad is a testament to DHL’s commitment to excellence in the industry.

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