ADPHC, Talabat UAE sign MoU for food ordering data analysis to promote healthy living

ABU DHABI, 2nd February, 2023 (WAM) — The Abu Dhabi Public Health Centre (ADPHC) has signed a Memorandum of Understanding (MoU) with Talabat UAE, the leading online food delivery and q-commerce platform, during a ceremony held at Arab Health 2023, to collaborate in promoting healthier eating habits in Abu Dhabi through the use of data and research.

As part of this collaboration, Talabat UAE will be supporting ADPHC in achieving its vision toward a healthy and safe society and in their ongoing efforts to raise awareness by providing relevant data on food ordering habits.

The mapping of food ordering patterns will allow ADPHC to identify prominent habits and gaps, as well as launch targeted awareness campaigns in the community.

All data shared by Talabat will exclude personal information of users, which is in line with the company’s consumer privacy and security policies.

Matar Saeed Al Nuaimi, Director General of Abu Dhabi Public Health Centre, commented, “ADPHC is committed to the safety and well-being of every member of the Abu Dhabi community. Nutrition undoubtedly plays a critical role in promoting overall health and has a profound impact on reducing the prevalence and burden of lifestyle diseases. As such, the collaboration with Talabat will map the healthy eating habits and help us understand the eating habits of Abu Dhabi population. Thus, aligns with our vision towards a healthy, safe society by consolidating the efforts of various stakeholders in the ecosystem to ensure access to healthy foods and promote more informed and educated dietary choices.”

Tatiana Rahal, Managing Director, Talabat UAE added, ”We are very proud to partner with ADPHC and support in raising awareness about the importance of adopting more balanced eating habits. As a tech company, we are grateful to be in a position to help drive positive change in the communities we serve, by providing ADPHC with data to understand customer ordering patterns and tailor their efforts accordingly. It is through such cooperation between the public and private sector that we are able to combine our expertise to create a larger impact.”

In 2019, the UAE launched the National Wellbeing Strategy 2031, a comprehensive plan aimed at further improving the quality of life through a number of policies and initiatives, designed with the wellbeing and happiness of people first.