UAE · Business
Amazon UAE Joins Ministry of Economy and Tourism’s Essential Goods Prices Platform
Amazon UAE is the first online retailer on the Ministry of Economy and Tourism’s Essential Goods Prices Platform, letting shoppers compare online and in-store prices.
The UAE Ministry of Economy and Tourism has announced a collaboration with Amazon UAE as part of its Essential Goods Prices Platform. Under a memorandum of understanding, Amazon UAE has been integrated into the platform, and its product price records are now live for shoppers to check.
What this means for shoppers
Amazon is the first e-commerce retailer to join the platform, which was launched in April 2026 to help consumers compare the cost of everyday products across retailers. Its addition extends price comparisons to online shopping for the first time, so residents can check whether an essential item costs more or less on Amazon.ae than at major supermarkets before they buy.
- Amazon UAE will share pricing data with the Ministry’s platform
- Prices are updated regularly under approved technical standards
- The platform stays focused on essential consumer goods
- The aim is to support smart shopping, price transparency and fair competition
Who signed the agreement
The MoU was signed at the Ministry’s headquarters in Dubai by Abdulla Ahmed Al Saleh, Undersecretary of the Ministry of Economy and Tourism, and Ronaldo Mouchawar, Vice President of Amazon Middle East, Africa and Türkiye, in the presence of Abdulla bin Touq Al Marri, Minister of Economy and Tourism.
A step towards data-driven price monitoring
The Ministry described the collaboration as part of its wider effort to build an integrated digital system, driven by data and innovation, for monitoring and analysing commodity prices and promoting smart shopping across the UAE.
Ronaldo Mouchawar said: “At Amazon, we work hard to help customers make smart shopping decisions.” He added that the collaboration reflects a shared commitment to helping consumers shop with confidence.
How to use the platform
The Essential Goods Prices Platform is available on the Ministry of Economy and Tourism website at moet.gov.ae, where shoppers can compare the prices of listed essential products across participating retailers.
