SolarWinds Unveils Enhanced Partner Program for 2025: Focus on Growth and Capability Building
Dubai, United Arab Emirates – February 18, 2025 – In a strategic move aimed at bolstering collaboration within its channel ecosystem, SolarWinds (NYSE: SWI), a recognized leader in observability and IT management software, has announced significant enhancements to its Partner Program. These updates are designed to create a thriving environment for partners by concentrating on three vital areas: partner profitability, capabilities, and provision of essential tools that facilitate joint success.
Andre Cuenin, Chief Revenue Officer at SolarWinds, emphasized the importance of unity and shared objectives in the company’s approach to partnerships. “At SolarWinds, we are dedicated to creating lasting value for partners through collaboration, shared growth, and a unified vision,” Cuenin stated. The theme for this year’s Partner Program, “Elevating Together,” encapsulates the essence of empowering partners to navigate the complexities of emerging technologies and shifting customer expectations. This initiative is geared towards fostering channel success, enhancing profitability, and ensuring high levels of customer satisfaction—all crucial for an adaptive and innovative future.
Enhancing Partner Profitability
Recognizing the pivotal role of financial viability in partnership success, SolarWinds has revamped the structure of its Partner Program to facilitate increased profitability for its partners. The company has introduced a new three-tier model that segments partners based on revenue and margin performance. This approach aims to provide more tailored support and recognition for partner accomplishments.
Moreover, the updated program includes various growth incentives, which are designed to reward partners who demonstrate substantial growth in key product areas, including SolarWinds Observability (both Self-Hosted and SaaS), Database solutions, and IT Service Management (ITSM). These incentives serve to motivate partners, driving a shared commitment to market expansion and innovation.
Elevating Partner Capabilities
In an effort to enhance the skill set among its partners, SolarWinds has introduced the Services Certification Program (SCCP). This new certification initiative is specifically designed to empower services partners to sell and implement SolarWinds Premium Support Add-On services effectively. To achieve certification, participating partners must have on their teams a designated SolarWinds Certified Professional (SCP) and a SolarWinds Certified Instructor (SCI). This program is expected to elevate the quality of service delivery and customer satisfaction across the network of SolarWinds partners.
Empowering Partners with Advanced Tools
In addition to focusing on profitability and capabilities, SolarWinds has also prioritized the enhancement of its partner portal, providing partners with an upgraded suite of tools aimed at improving their business operations. These enhancements include advanced business planning capabilities, comprehensive marketing automation tools, integrated Google Ads activation features, and refined lead-sharing functionalities. These improvements are intended to streamline processes and enhance the overall user experience, allowing partners to operate more efficiently and effectively in a competitive landscape.
Since its inception in 2022, the SolarWinds Partner Program has undergone annual updates, informed by direct feedback from both employees and partners. This iterative development process is focused on better aligning the program with partners’ evolving needs, particularly concerning digital transformation and innovation efforts.
Looking Ahead: A Commitment to Growth and Collaboration
As SolarWinds moves forward into 2025, the company’s reinforced Partner Program signals a robust commitment to fostering an environment of shared success. By addressing the key drivers of partner profitability, enhancing capabilities, and providing essential tools, SolarWinds is positioning its partners not only to meet the challenges of today but also to thrive in the face of future technological advancements.
For organizations interested in joining or learning more about the SolarWinds Partner Program, more information can be found on the SolarWinds Partner Program Page.
About SolarWinds
SolarWinds is a globally renowned provider of effortless, powerful, and secure IT management software designed to facilitate accelerated digital transformation for organizations of all sizes. Its comprehensive solutions grant users a unified view of increasingly complex and distributed network environments. Engaging routinely with IT professionals—from service and operations personnel to database administrators—SolarWinds remains attuned to the critical challenges faced by users today.Continually refining its offerings based on insights gleaned from its expansive user community, SolarWinds strives to maintain its status as a leader in observability, IT service management, and database management.
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