In a groundbreaking achievement for IMG Worlds, the leading theme park in Dubai, this Eid Al Adha saw the largest number of visitors in its history. A remarkable 9% increase in footfall compared to previous years during the Eid holidays and the start of the summer break in 2024 solidified IMG Worlds’ status as a top attraction in the region. The surge in attendance can be credited to the introduction of two new original characters, Freddy & Flory, the beloved Arabian Desert Foxes, who quickly became favorites among families visiting the park.
Rola Osseiran, the Group Head of Marketing at IMG Group, expressed her excitement about the record-breaking turnout during the summer season. Osseiran stated, “We promised our visitors that Summer 2024 in Dubai would mark a new and exciting phase for IMG. We had a fantastic start in the number of visitors in the first week of the summer break after schools, coinciding with a long weekend celebrating Eid Al Adha. This boosted both internal and external tourism in Dubai and the UAE as a whole.”
One of the highlights of the summer season at IMG Worlds of Adventures has been the introduction of Freddy and Flory, the charming new characters leading visitors on the “Call to Adventure Parade.” This immersive experience takes guests through iconic locations within the park such as “The Jungle Boulevard,” the “Edge of the World Temple,” and the mystical “Mayan Pyramid.” Additionally, the characters raise awareness about the Arabian Desert Fox as an endangered species, enhancing the educational value of the park.
To add to the excitement, the Adventure Passport was introduced at IMG Worlds, allowing visitors to earn stamps for each adventure they undertake. By completing all the adventures, guests have the chance to win valuable prizes from IMG, adding an element of thrill and anticipation to their visit.
In an effort to cater to families seeking engaging activities during the extended summer season with limited options, IMG Worlds has taken on a new strategy of providing a unique adventure on every visit. Osseiran emphasized this approach, saying, “Our goal is to offer a new and exciting experience on each visit to IMG Worlds. We understand the challenges families face during the long summer season, and we aim to make it unforgettable by introducing something fresh and fun for all ages.”
The overwhelming response to the new characters and experiences at IMG Worlds during Eid Al Adha highlights the park’s commitment to providing a top-tier entertainment destination for families in Dubai. The success of Freddy and Flory, along with the introduction of the Adventure Passport and the promise of ongoing thrills on every visit, solidifies IMG Worlds’ reputation as a must-visit attraction in the region.
As the summer season at IMG Worlds continues, visitors can look forward to more surprises, adventures, and entertainment options that will take their experience to new heights. With unprecedented attendance during Eid Al Adha and a plethora of exciting offerings on the horizon, IMG Worlds is set to redefine family entertainment in Dubai and establish new standards for theme park experiences in the region. Get ready for an unforgettable summer filled with fun, thrills, and cherished memories at IMG Worlds!