Etihad Airways has announced a new partnership with the Cambodia Tourism Board aimed at enhancing tourism ties between the UAE and Cambodia. This collaboration, formalized at the World Travel Market in London, seeks to promote Cambodia as an attractive destination for international travelers, coinciding with the launch of direct flights from Abu Dhabi to Phnom Penh in October 2025.
New Marketing Partnership to Boost Cambodia’s Tourism
The agreement between Etihad Airways and the Cambodia Tourism Board is designed to elevate the country’s profile in the global tourism market. By working together, the two entities plan to implement coordinated marketing campaigns that highlight Cambodia’s rich cultural heritage, natural beauty, and unique travel experiences. This partnership aims to attract more visitors to Cambodia, particularly from markets served by Etihad.
Key facts
- Direct flights from Abu Dhabi to Phnom Penh will begin on October 3, 2025.
- Etihad Airways will operate the route using Airbus A321LR aircraft.
- A codeshare agreement with Air Cambodia was introduced in April 2026, allowing seamless travel to Siem Reap.
- The partnership focuses on promoting Cambodia’s cultural landmarks and natural landscapes.
- World Travel Market London is a key event for tourism industry stakeholders to explore new opportunities.
Implications for UAE Residents and Visitors
This partnership is significant for UAE residents and visitors looking to explore Southeast Asia. With direct flights to Phnom Penh, travelers can easily access Cambodia’s renowned attractions, including the iconic Angkor Wat temple complex and vibrant urban centers like Phnom Penh. The codeshare agreement with Air Cambodia further simplifies travel to other popular destinations such as Siem Reap, making it easier for tourists to experience Cambodia’s diverse offerings.
The enhanced marketing efforts will not only spotlight Cambodia’s historical sites but also its beautiful beaches, islands, and natural landscapes, appealing to a broader range of travelers. This initiative aligns with the UAE’s growing interest in cultural and leisure travel, providing residents with more options for international holidays.
What happens next
- Direct flights from Abu Dhabi to Phnom Penh will commence on October 3, 2025.
- The codeshare agreement with Air Cambodia will facilitate travel to Siem Reap from April 2026.
- Joint marketing campaigns will be launched to promote Cambodia’s attractions.
The collaboration between Etihad Airways and the Cambodia Tourism Board marks a significant step in strengthening tourism connections between the UAE and Cambodia, offering new travel opportunities for residents and visitors alike.