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Celebrating his 10th year in the industry in 2023, George started out doing secondary market sales in The Greens and The Views, two apartment communities from the Middle East’s most well-reputed developer, Emaar Properties. It wasn’t too long before George became one of the top brokers in those areas, regularly exceeding his targets. In 2016, he took on a new role that saw him doing more off-plan sales and the following year, he had the distinction of being part of a sales team that sold AED 1 billion ($ 270 million) worth of Emaar real estate. He moved his way up the role of Associate Director and then found himself in need of a new challenge, which prompted to move to LuxuryProperty.com.