Current Global MENAT Strengthens Leadership Team with Luanne D’Souza as New Account Director
In a strategic advancement reflective of its ambitious expansion plans, Current Global MENAT, a subsidiary of the Middle East Communications Network (MCN), has appointed Luanne D’Souza as its new Account Director. This appointment signifies a critical juncture for the agency, further solidifying its commitment to innovative communication strategies and the elevation of brand narratives across the MENAT region.
With over a decade of extensive experience in public relations and creative communications, Luanne D’Souza has garnered a reputation for delivering award-winning campaigns that prioritize social engagement and influencer collaborations. Her impressive portfolio boasts collaborations with formidable global brands including Rolls-Royce, Amazon Prime Video, Al-Futtaim Automotive, and Marriott Bonvoy. At Current Global MENAT, she will assume responsibility for steering communications strategies across a diverse client roster, which prominently includes high-profile players such as New Balance, Dubai Holding Entertainment, and the internationally recognized food brand Heinz.
Peter Jacob, Managing Director of Current Global MENAT, conveyed a palpable sense of excitement regarding Luanne’s appointment. “We launched Current Global MENAT to redefine the narrative of what an innovative, earned-first agency can achieve in our region,” Jacob stated. “Luanne’s expertise in social and influencer strategies seamlessly aligns with our vision of crafting human-centric connections. Her dynamic energy and fresh perspective will be crucial as we strive to enhance our client service offerings.”
Reflecting on her journey and the significance of this new role, D’Souza expressed her enthusiasm: “Joining Current Global MENAT marks an exciting new chapter in my professional career. The agency’s earned-first ethos, coupled with its forward-thinking approach and impressive array of clients, distinguishes it within the industry. I am keen to contribute to the agency’s legacy of excellence and play a pivotal role in shaping its trajectory for 2025 and beyond.”
Since its inception merely three years ago, Current Global MENAT has rapidly positioned itself as a formidable entity within the public relations landscape of the region. By fusing the strategic acumen typical of global networks with the nimbleness and tailored service often associated with boutique firms, Current Global MENAT has quickly attracted attention and accolades. Notably, it earned the prestigious honors of PRCA MENA and PRCA Platinum Small Agency of the Year for 2024, alongside securing 14 victories at the MEPRA Awards. Further recognition came in the form of certifications as a Great Place to Work and accolades for Best Mental Health Support in PR from the mentl Awards.
As the agency continues to shape the future of communication strategies across the Middle East and North Africa, Luanne’s addition is seen as a pivotal move in enhancing its focus on social, influencer, and earned media strategies. By facilitating impactful, conversation-driven campaigns, Current Global MENAT aims to elevate its service offerings and maintain growth in a landscape characterized by rapid digital transformation and evolving consumer expectations.
The increasing significance of social media and influencer partnerships cannot be overstated in today’s interconnected world, where brands are seeking authentic engagement with their audiences. Luanne D’Souza’s expertise will undoubtedly contribute to Current Global MENAT’s strategic initiatives, helping clients navigate these changing dynamics and harness the power of meaningful conversations that resonate with diverse demographics.
In conclusion, Current Global MENAT’s strategic hiring of Luanne D’Souza highlights the agency’s commitment to innovation and excellence in the highly competitive field of public relations. As it continues to carve out a distinct identity in the MENAT region, the agency’s focus on fostering meaningful connections through earned media strategies will likely be instrumental in driving growth and delivering unparalleled results for its clients.
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