Sharjah Embraces Cultural Richness Through Innovative Programming
In a remarkable display of commitment to the arts and culture, Sharjah has unveiled a series of television programs designed to celebrate not only the eloquence of the Arabic language but also the profound stories embedded within the fabric of Emirati society. The recently launched initiative, featuring a trio of distinctive shows, underscores the emirate’s dedication to fostering literary and cultural talent, as well as enriching the community’s engagement with various creative disciplines.
One of the standout programs is “Bayt Al Qasid” (Essence of Poem), a weekly showcase that airs every Friday at 8 p.m. Under the inquisitive stewardship of media personality Tareq Al Balhai and supported by producer Osama Zuhdi, this 40-minute program serves as a platform for a plethora of poetic expressions. Each episode does not merely present poetry; it also heralds the contributions of local poets and writers, emphasizing Sharjah’s steadfast commitment to nurturing literary talent through its cultural institutions. The program seeks to elevate the art form by spotlighting established and emerging voices, thereby reinforcing Sharjah’s role as a cultural beacon in the Arab world.
In conjunction with the literary celebration, “Sirah wa Masirah” (Life and Path Story) presents an inspiring narrative each Thursday at 8 p.m. Hosted by Sultan Al Hammadi and produced by Sumaya Al Khouri, this series dives deep into the personal and professional lives of various prominent figures. The intent of the program is clear: to inspire the youth by sharing authentic and candid stories of triumph, adversity, and resilience. By transforming the experiences of its guests into relatable lessons, the series encourages young viewers to pursue their dreams, grounding itself in a social context that advocates for perseverance and self-belief.
On Sundays, the channel continues to delve into the dynamics of familial relationships through its flagship series, “My Family,” which is now entering its third season. Hosted by Maryam Al Alay and produced by Sumaya Al Khouri, the show garners insights from experts in psychology and sociology. Covering topics such as family dynamics, parenting strategies, and relationship advice, the program aims to provide viewers with practical knowledge applicable to their daily lives. By addressing common familial concerns and fostering open dialogues about crucial issues, “My Family” plays an essential role in consolidating the Emirati familial ethos and enhancing emotional intelligence among its audience.
The hallmark of these programs lies in their viewer-oriented approach, as articulated by Nawal Rashid Al Naqbi, the director of programs at Al Sharqiya in Kalba. Al Naqbi has expressed her unwavering dedication to curating content that resonates deeply with viewers, ensuring that each offering is imbued with value and relevance. Through continuous evaluations of audience feedback and a commitment to updating programming in a timely manner, the channel aims to not only entertain but also to educate and enlighten. Furthermore, Al Naqbi reiterated the significance of the Sharjah Broadcasting Authority’s mission and vision, which revolves around cultivating an enriching media landscape that reflects the rich tapestry of Emirati culture and identity.
As Sharjah positions itself as a hub of cultural enrichment, the introduction of these innovative programs reflects a broader ambition to elevate literacy, artistry, and community engagement. In a world increasingly dominated by rapid digital consumption, the emirate’s focus on nurturing its own cultural narratives is both timely and necessary.
Through initiatives like these, Sharjah reaffirms its role not just as a city of culture but as a community that values the power of storytelling in all its forms. As audiences across the region tune in to discover the essence of poetry, personal journeys, and the intricacies of family life, Sharjah continues to lay the groundwork for a vibrant cultural dialogue that resonates well beyond its borders.