Priority Partnerships, a sponsorship advisory firm based in Portland, Oregon, has partnered with Stronger Youth Brands to launch a partnership program for its premier youth soccer brands, Soccer Shots and Little Kickers. Led by former Portland Trail Blazers executive Dan Scheinman, Priority Partnerships will work to develop brand partnerships that promote positive family engagement across both Soccer Shots and Little Kickers. This collaboration will focus on furthering Soccer Shots’ strategic mission of positively impacting one million children and families by 2025. Soccer Shots and Little Kickers, with franchises in 44 states and 26 countries, are operated by trained coaches and are available through various channels such as childcare centers, pre-schools, primary schools, and public programming. Meg Bruton, VP of marketing & communications at Stronger Youth Brands, expressed excitement about the partnership and stated, “We’re thrilled to join forces with Priority Partnerships to find partners that align with our vision of creating a fun and meaningful introduction to sport and making a lasting impact on children and families long after a soccer session.”
In a separate collaboration, Apex Public Relations has been named the agency of record for Toronto-based online investment management service Wealthsimple, which manages over C.7 billion (US.3 billion) in assets as of March 31. The partnership is aimed at providing Canadians with the resources they need to navigate economic challenges with confidence. Sheryl So, director of communications at Wealthsimple, praised Apex Public Relations for their corporate savvy and creative approach, stating, “Their blend of corporate savvy and creative flair perfectly complements our commitment to making finance not just simple, but a key part of how Canadians live.”
Furthermore, MMGY Global has been selected by Eataly North America as the public relations agency of record for 10 locations across the US and Canada, including multiple sites in New York City, Toronto, Los Angeles, Silicon Valley, Chicago, Boston, and Dallas. The culinary and lifestyle arm of MMGY Global, MMGY Wagstaff, will lead strategic public relations efforts for the Italian restaurant and retail concept, focusing on earned media, influencer relations, and partnerships to enhance the Eataly brand. Eataly currently operates in more than 50 locations across 15 countries worldwide, including Italy, the US, Canada, the United Arab Emirates, Japan, Germany, Great Britain, France, Sweden, Brazil, Turkey, South Korea, and Saudi Arabia.