Kerzner International expands Rare Finds brand with Thailand’s Vana Som Resort

Kerzner International is expanding its Rare Finds brand with the addition of Vana Som Botanical Resort in Chiang Mai, Thailand, marking its first venture in the country. This move is significant as it enhances the brand’s portfolio, which is known for offering unique and transformative experiences in luxury hospitality.

Expansion of Rare Finds Brand

The Vana Som Botanical Resort is set to open in 2029 and will reflect the architectural traditions of Northern Thailand while offering a contemporary luxury experience. This new addition will be surrounded by the lush botanical landscapes and mountains of Chiang Mai, celebrating the rich Lanna culture and natural beauty of the region. Kerzner International emphasizes that Rare Finds properties are designed to highlight their unique identity and location, promising exceptional food, entertainment, and immersive experiences.

Key facts

• Vana Som Botanical Resort will be the first Rare Finds property in Thailand.
• The resort is anticipated to open in 2029.
• It will honor the architectural traditions of Northern Thailand.
• The property will celebrate Lanna culture and natural beauty.
• Other properties in the Rare Finds collection include Bab Al Shams in Dubai and The Meydan Hotel.

Implications for UAE Residents and Visitors

The introduction of Vana Som Botanical Resort adds to the allure of the Rare Finds collection, which already includes notable destinations in the UAE. For UAE residents and visitors, this expansion signifies more options for luxury travel experiences that combine cultural heritage with modern hospitality. The emphasis on unique local identities and transformative experiences aligns with the growing trend among travelers seeking authentic and immersive stays. As the UAE continues to position itself as a global travel hub, the expansion of luxury offerings in nearby regions like Thailand enhances the appeal of travel within Asia.

What happens next

• Vana Som Botanical Resort is scheduled to open in 2029.
• Travelers can look forward to a blend of traditional and contemporary luxury experiences.

Kerzner International’s expansion into Thailand with the Vana Som Botanical Resort underscores the brand’s commitment to providing unique and culturally rich experiences in luxury hospitality.