A Transformative Development for Ajman: The Launch of Mirkaaz Mall by LuLu
In a groundbreaking initiative poised to redefine Ajman’s landscape, a strategic partnership has emerged between His Highness Sheikh Abdul Aziz bin Humaid Al Nuaimi, Chairman of the Ajman Land Department and the Ajman Tourism Development Department, LuLu International Holdings Limited—represented through its shopping malls division, Line Investments & Property LLC—and Mulk International. This partnership has been solidified with the signing of a Memorandum of Understanding (MoU) for the creation of Mirkaaz Mall, a state-of-the-art retail destination at the very heart of T10 Mirkaaz City.
This ambitious undertaking is set against a backdrop of increasing demand for mixed-use developments in the Northern Emirates. The proposed Mirkaaz Mall will cover an impressive 2.5 million square feet and will be the first freehold and freezone destination of its kind in the region—a significant stride toward enhancing Ajman’s economic diversity and lifestyle opportunities.
Visionary Leadership and Strategic Planning
The transformative project was unveiled during the recent Middle East Council of Shopping Centres and Retailers (MECSR) event, a gathering that highlighted the future of retail and commercial spaces in the region. Leaders from both LuLu International Holdings and Mulk International emphasized the project’s potential to reshape not only shopping habits but also community interactions in Ajman.
Mirkaaz Mall is expected to occupy 400,000 square feet within the development, serving as the centerpiece of retail activity. This strategic location and the scale of the mall promise to revitalize the local economy by attracting visitors from across the UAE and beyond.
“Ajman is stepping into a new era of growth with Mirkaaz Mall and the surrounding mixed-use development,” remarked HH Sheikh Abdul Aziz bin Humaid Al Nuaimi. He further noted, “Partnering with LuLu Group, recognized globally for its excellence in retail, ensures this project will set a new benchmark for community living and shopping experiences in Ajman.”
Operational Excellence and Community Engagement
The partnership entails that Mirkaaz Mall will be rebranded to Mirkaaz Mall by LuLu, with Line Investments & Property LLC overseeing its management. This agreement not only assures operational efficiency but also guarantees the optimization of tenant mix and customer engagement strategies. With a focus on sustainable practices and technological advancements, the partnership aims to implement standardized operational frameworks that echo the best practices laid out by Line Investments.
Ananth A. V., COO and Director of LuLu International Holdings, conveyed the firm’s commitment to this visionary development, stating, “Our initiative here is not simply about creating a retail space; it’s about crafting an immersive experience that contributes to the socio-economic fabric of Ajman.” He continued by emphasizing the importance of fostering community spaces that are attractive to both global brands and regional investments, aligning with the UAE’s long-term vision of sustainable growth and inclusive prosperity.
Mulk International: A Legacy of Innovation
Founded by Nawab Shaji Ul Mulk, Mulk International has been a pioneer in diversifying its portfolio across manufacturing, healthcare, renewable energy, and more. The conglomerate’s proven track record in industrial innovation and sustainable development adds credence to the ambitious goals set for Mirkaaz Mall.
Nawab Shaji Ul Mulk highlighted the significance of the partnership with Line Investments & Property LLC, stating, “Our collaboration is set to elevate Mirkaaz Mall’s performance and enhance customer engagement. Their established expertise in mall management and strategic marketing brings new growth opportunities to the forefront, thereby redefining the shopping experience for our community.”
A Promising Future Awaits
As the project progresses, Mirkaaz Mall is poised to deliver a meticulously curated selection of both global and regional brands, thus offering a premium shopping, dining, and entertainment experience. The mall aims to resonate with a diverse audience, from local households to international travelers, thereby cementing its status as a prominent lifestyle destination.
Ajman stands at the cusp of a renaissance; the introduction of Mirkaaz Mall by LuLu is not merely a commercial endeavor but a celebration of community, innovation, and economic progress. As aspirations align with tangible action, the newly established retail hub promises to shape the future of Ajman, marking a significant leap toward modernity while anchoring the rich heritage of the Emirate.
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