Mercury Marine Dominates Dubai International Boat Show with Cutting-Edge Exhibitions and Regional Collaborations
Dubai, UAE – Mercury Marine, a global leader in marine propulsion systems, showcased its significant presence at the much-anticipated 2025 Dubai International Boat Show, where the company displayed over 80 percent of the engines featured in this prestigious event. Marking a pivotal moment for the brand, this year’s showcase included a dedicated exhibit, an initiative that highlighted their increasing commitment to the Middle Eastern market.
The exhibit was strategically designed to unite two prominent regional distributors, Delma Marine and Extreme Marine, in a collaborative effort that allowed attendees—ranging from discerning boat builders to seasoned consumers—to engage with Mercury’s state-of-the-art marine technology. The stand was a vibrant hub of activity, offering insights into Mercury’s advancements in engine performance, efficiency, and power. This initiative not only underscored the importance of regional partnerships in the boating industry but also illustrated Mercury’s eagerness to meet the evolving needs of the marketplace.
Facundo Onni, President of Mercury Marine EMEA, articulated the significance of this collaborative approach, stating, “Mercury’s performance at the Dubai Boat Show reflects the trust that boat builders and consumers place in our cutting-edge technology and reliability. By collaborating with our valued distributors under one stand, we provided an unparalleled experience that reinforces Mercury’s commitment to the region and our leadership in marine propulsion.”
Mercury Marine’s presence in Dubai is reflective of its larger strategic goals. The company has consistently expanded its market share and visibility at boat shows across the globe. In 2025, Mercury has not only maintained but accelerated its dominance at prominent events including the Düsseldorf Boat Show in Germany, the Minneapolis Boat Show in the United States, the Toronto International Boat Show in Canada, as well as the New York and Miami Boat Shows.
At the Helsinki Boat Show, for instance, Mercury’s innovative technology captured a staggering 40 percent representation of all outboards exhibited, commanding over 70 percent of the outboards exceeding 150 horsepower. Similarly, the Båtmässan Göteborg Show in Sweden reported Mercury maintaining a 44 percent share of all outboards, mirroring their exceptional performance in the Finnish market. Moreover, the Egypt International Boat Show in Cairo reflected Mercury’s impressive capabilities as it held a commanding 71 percent transom share.
Such metrics are indicative of Mercury’s commitment to pushing the boundaries of marine technology. The brand has positioned itself at the cutting edge of the industry, not just in terms of products, but in fostering relationships that nurture growth and innovation. This success is particularly significant in the context of a region that is increasingly embracing recreational boating and water sports, amplified by favorable climates and growing disposable incomes.
The Middle Eastern market, especially in urban centers like Dubai, is experiencing a burgeoning interest in marine leisure activities, driven by both local populations and a rising tide of tourism. As consumers become more discerning in their choices, companies like Mercury Marine are keenly aware that building brand trust and reliability is paramount. The strong turnout at events like the Dubai Boat Show, therefore, becomes a barometer of industry health, revealing evolving consumer preferences while showcasing innovative advancements.
Looking ahead, Mercury Marine’s strategy of enhancing its visibility in high-stakes markets is likely to continue, harnessing both global trends and regional collaborations to secure its market standing. The emphasis on robust product offerings, combined with collaborative efforts that leverage local expertise, positions Mercury Marine not just as a participant in the marine industry, but as a leader navigating the waters of innovation and customer engagement.
In conclusion, Mercury Marine’s commanding presence at the 2025 Dubai International Boat Show serves as a testament to the brand’s foresight in addressing both the technological needs and consumer expectations within the maritime sector. Its commitment to pushing the envelope in marine propulsion is not merely a reflection of its operational strategies, but also a promise to the boating community that they are prepared to meet the challenges and opportunities of a vibrant and dynamic industry.
Tags: #BusinessNews, #EconomyNews, #MarineIndustry, #UAE, #Dubai