Miraculous Corp and ZAG have teamed up with multiple food and beverage partners worldwide to bring fans a taste of the Miraculous brand.
Surprise Drinks is set to launch a range of miraculous-flavored water in North America and Europe this August, just in time for back-to-school season. Meanwhile, The Ricky Joy Company will introduce a line of Miraculous drinks, jellies, and candies in the U.S. in June.
Across Europe, Dolfin will unveil a new Miraculous confectionery range this summer, including chocolate eggs and confectionery. San Carlo in Italy will feature the series’ superheroes on its potato chip packaging.
Exciting new initiatives are also in the works in the Middle East and North Africa. Herfy in Saudi Arabia will be launching a Miraculous Kids Happy Meal program, while Turkey’s İÇİM will introduce a line of Miraculous milkshakes in June. Delice Danone in Tunisia and Les Eaux Minérales d’Oulmès in Morocco will also be launching new products.
SAI GROUP Kandiz will be launching Miraculous frozen ready meals in the UAE, Saudi Arabia, the U.K., and Germany, with offerings including spaghetti bolognese and shepherd’s pie. In Mexico, ICEE will release limited-edition Miraculous plastic cups featuring original designs in July.
Lisa K. Foster, senior vice president of licensing in North America for Miraculous Corp, expressed excitement about the partnerships, stating that they allow fans to engage with their favorite characters and products in new and exciting ways. These collaborations offer fans a variety of nutritious beverages, meals, and treats to enjoy as part of a balanced diet.