Prada Mode Abu Dhabi: A Cultural Renaissance at MiZa
In an exciting development for the cultural landscape of the Middle East, Prada Mode will make its entrance in Abu Dhabi for its eleventh edition, slated to transform MiZa in Mina Zayed into an engaging hub of art, music, and culinary experiences on February 11 and 12, 2025. Curated by the distinguished multidisciplinary artist Theaster Gates, this iteration promises to immerse attendees in a rich tapestry of creativity, with a notable emphasis on local talent and the artistic contributions of Arab women.
Prada Mode is recognized globally for its innovative approach to cultural programming. The series turns unique venues into immersive spaces — part social club, part artistic haven — fostering a blend of art, music, food, and entertainment that has already captivated audiences in cities like Miami, Hong Kong, London, and Dubai. This latest initiative signals a significant commitment to bringing high-caliber artistic experiences to the capital of the United Arab Emirates, a city that is increasingly positioning itself as a cornerstone of cultural dialogue and artistic exploration.
This upcoming edition accentuates a collaboration between Prada and Theaster Gates, marking their third partnership. It aims to foster a dialogue between tradition and avant-garde expression—a theme that Gates, known for his unique integration of civic engagement and contemporary art, has explored throughout his career. The design of MiZa will encapsulate this philosophy through a striking cylindrical structure that delineates two contrasting environments. One invites contemplation through an acoustic-driven setting intended for reflection and intimate conversations, while the adjacent space vibrates with energy, hosting dynamic live performances and DJ sets.
The soundscape of this immersive experience will be thoughtfully curated by Gates and NTS, an independent music platform founded by Femi Adeyemi. This collaboration will amplify the interplay of sounds that accompany both the reflective and celebratory experiences within the venue, enhancing the overall ambiance of the event.
A significant element of Prada Mode Abu Dhabi is its cultural programming, spearheaded by curator Myrna Ayad, which will shine a spotlight on local and regional artists. This emphasis includes a deliberate focus on the voices and contributions of Arab women, thereby fostering a culturally rich dialogue that acknowledges and celebrates their creative legacies. Attendees can anticipate thought-provoking discussions that explore themes of heritage, innovation, and artistic expression—aligning with broader discussions surrounding gender and cultural identity in the contemporary art scene.
In the words of Theaster Gates, this event serves as “a reflection on the spiritual possibilities of quietude, the power of gathering, and reverence for Arab women.” He elaborates on the significance of the intersection between technology, such as artificial intelligence, and the craftsmanship of human creations in a world increasingly dominated by digital experiences. His vision for Prada Mode Abu Dhabi is not only to honor human craftsmanship but also to explore the cultural histories that shape our modern identities.
Adding to the sensory experience, attendees will be delighted by a culinary offering from chef Salam Daqqaq, who will present a menu inspired by the diverse communities that call Abu Dhabi home. This gastronomic experience aims to serve as a reflection of the city’s rich diasporic influences, allowing participants to savor the intricate flavors of the region.
Notably, the event will initially operate as an exclusive members-only club for its first two days, encouraging an intimate and exclusive atmosphere for art and culture connoisseurs. Then, on February 13 and 14, Prada Mode will open its doors to the public, allowing a broader audience to engage with this unique fusion of arts and culture. Admission is free, but due to limited capacity, early registration is highly advisable to secure participation in this remarkable cultural event.
Prada Mode Abu Dhabi will take place at MiZa, Mina Zayed, encompassing a transformative experience that highlights the duality of art and its cultural significance. Through its engaging programming and dedication to celebrating local talent, this event is poised to further cement Abu Dhabi’s reputation as a vibrant center for cultural exchange in the heart of the Middle East.
Location & Dates:
📍 MiZa, Mina Zayed, Abu Dhabi
🗓️ February 11–12, 2025 (Members only)
🗓️ February 13-14, 2025 (Open to the public)
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