Reward Appoints First Chief Data and Analytics Officer to Propel Innovations in Customer Engagement
In a strategic move aimed at enhancing its data-driven capabilities, Reward, a distinguished customer engagement and commerce media company, has appointed Matthew Keylock as its inaugural Chief Data and Analytics Officer. This appointment signals Reward’s commitment to innovation within the realms of data and analytics as the company seeks to refine its offerings in customer insight and hyper-personalization.
Matthew Keylock, who is set to join the executive team, brings with him nearly thirty years of extensive experience in data, analytics, and artificial intelligence. His most recent tenure was as the global chief data and analytics officer at Mars Petcare, where he successfully built and led the company’s data-centric functions across various business operations. Previously, Keylock held significant roles at Yoox Net-A-Porter Group and DunnHumby, further solidifying his expertise in leveraging data for commercial advantage.
In his new role, Keylock will lead Reward’s global data, analytics, and insight initiatives, establishing a robust foundation upon which the company can develop next-generation customer insights. Such capabilities are integral to Reward’s ambition of delivering hyper-personalized and targeted marketing to its partners, which include some of the world’s foremost banks and payment networks.
“The role of data and insight is essential to the core of Reward’s operational philosophy and a defining trait of our enterprise,” stated James House, CEO of Reward. “With our proprietary transaction intelligence, we possess a profound understanding of consumer behavior, positioning us uniquely in the market as we evolve our services. Keylock’s exceptional track record in transforming data into tangible commercial value will greatly enhance our capabilities.”
Matthew Keylock will collaborate closely with senior vice president of data and insights, Paul Jones, who joined the company in 2024 after a career involving roles at Royal Mail, Emirates, and Etihad Airways. Together, they will focus on advancing Reward’s analytics strategy, aligning it with the company’s overarching objectives for customer engagement and loyalty.
Reward has forged partnerships with over 30 of the largest financial institutions and payment networks globally, including industry giants such as Barclays, NatWest Group, Visa, and Mastercard. At the heart of these collaborations lies Reward’s sophisticated commerce media network, which serves to link more than 50,000 retail outlets with bank customers through tailored offers. Partners including Amazon, eBay, McDonald’s, Deliveroo, and British Gas benefit from this infrastructure that enhances customer experience by delivering relevant promotions directly aligned with consumer preferences.
With support from its parent company, Rezolve Ai, which specializes in artificial intelligence technologies, Reward is poised to intensify its efforts to transform data into insightful, value-driven solutions for financial institutions, brands, and retailers. The integration of AI with Reward’s existing capabilities is anticipated to create a ripple effect of innovation, further solidifying the company’s leadership position in the industry.
House’s appointment as CEO earlier this year set the stage for these significant changes, replacing Jamie Samaha, who transitioned to the role of CEO at DunnHumby. With House at the helm, the organization is navigating a path of substantial growth and evolution, adapting to the accelerating landscape where consumer expectations around personalization and engagement are continuously shifting.
Matthew Keylock expressed enthusiasm about his new role, emphasizing the competitive advantages that can be realized through advanced data strategies and technological infrastructures. “Having led data and analytics functions across multiple global businesses, I recognize the immense potential to push the boundaries of customer intelligence and personalization that Reward holds. This is a truly exciting juncture for me, and I am eager to contribute to the company’s mission of elevating customer engagement.”
As Reward embarks on this transformative journey, its commitment to leveraging comprehensive data insights reinforces its position within a rapidly evolving business landscape, where understanding consumer behavior is paramount. The company’s focus on innovation promises to meet the demands of an increasingly data-inundated market, with Keylock’s expertise expected to play a critical role in navigating these challenges.
In conclusion, as customer engagement strategies evolve and competition among retailers heightens, Reward aims to remain at the forefront of the shift toward hyper-personalized consumer experiences, ensuring that the intersection of data and technology remains integral to its future success.
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