Sharjah · Education
‘Sharjah Deserves the Best’ Campaign Launches Second Phase in Schools
The second phase of the 'Sharjah Deserves the Best' campaign takes sustainability awareness into Sharjah schools with workshops and reusable bags for students.
The second phase of the Sharjah Deserves the Best campaign, run by the Department of Municipal Affairs (DMA) in Sharjah, has begun with a series of school visits in collaboration with BEEAH Group. This phase takes the campaign’s awareness work into classrooms, encouraging students to cut back on single-use products and choose sustainable alternatives in their daily lives.
What the second phase includes
Throughout November, the programme will visit schools across Sharjah with:
- Awareness workshops on sustainability and single-use products
- Interactive activities for students
- Distribution of reusable bags to support greener daily habits
Turning students into sustainability ambassadors
His Excellency Sultan Mohammed bin Huwaiden Al Ketbi, Chairman of the DMA in Sharjah, said bringing the campaign to schools would broaden community participation by inviting students to engage with its themes, share ideas and promote responsible use of everyday products.
He explained that student feedback would help the DMA understand the challenges and habits young people face, shaping future awareness content and activities. He added that students would carry what they learn home to their families and the wider community, turning environmental awareness into everyday practice.
Schools as a platform for long-term impact
Sheikh Mohammed bin Abdullah Al Qasimi, Director of the DMA in Sharjah, said: “Schools provide an ideal environment for reinforcing awareness messages and turning them into sustainable practices. We have therefore designed an interactive programme that combines knowledge with practical application and encourages student participation.”
He added: “Through this phase, we aim to expand the campaign’s impact and reach an important group within the community, supporting its objectives of promoting sustainability and reducing the use of single-use products.”
Media contact
Hind Almarzooqe, Sharjah Government Media Bureau
hind.almarzooqe@sgmb.ae | +971 50 523 0538
