93,000 Homes Cleaned, 15,000 Glow-Ups: The UAE Prepares for Diwali
CONSTRUCTION NEWS
In a noteworthy surge of activity leading up to the Indian Festival of Lights, Diwali, the UAE has witnessed a significant uptick in home cleaning services over the past two weeks. According to data released by Justlife, a prominent super-app specializing in at-home services throughout the Middle East, there were an impressive 93,000 bookings from October 15 to November 1, 2024, as residents prepared for the celebratory occasion.
This year’s statistics reveal that home cleaning not only maintained its status as the top requested service across the Emirates but also underscores a growing cultural significance attributed to this festival by the Indian diaspora. With over 4.3 million Indians residing in the UAE—of which more than half are based in Dubai—Diwali has firmly established itself within the social fabric of the nation. Each year, homes and public spaces are adorned with lights and decorations, exemplifying how the local Indian community has seamlessly woven their traditions into the broader UAE experience.
Details provided by Justlife indicate a marked evolution in the way Diwali preparations are approached. What was once a fervent dash of last-minute cleaning efforts has transformed into a more structured and thoughtful routine. Rather than succumbing to the stress of the approaching festival, families are embracing a calmer, more organized approach to making their homes festive and welcoming.
Delving deeper into the variety of services utilized, furniture cleaning services accounted for 2,400 bookings, while the demand for handyman and maintenance services surged to 4,500—a striking 90% increase compared to the previous year. This reflects a broader trend of homeowners taking proactive measures to ensure that their living spaces are not only clean but also well-maintained in anticipation of visitors and celebrations.
In addition to home care, the realm of beauty and self-care also witnessed significant engagement. The demand for salon and spa services soared to 15,600 bookings, with the women’s salon sector reporting a remarkable growth of 57% in comparison to last year. Among the myriad of self-care options, mani-pedis emerged as the most sought-after treatment, offering residents a final touch of polish before the festivities unfold. Interestingly, men’s spa bookings doubled, increasing by 97%—a clear indication that self-care has transcended traditional boundaries and is now an integral aspect of festive preparations for all genders.
The wellness sector also saw remarkable growth, with the prevalence of IV therapy sessions climbing by 65%. As individuals strive for holistic wellbeing and rejuvenation ahead of the celebrations, such services have begun to find their place as essential components of the Diwali preparation checklist. This reflects a growing awareness among the population regarding the importance of health and wellness during periods of heightened social activity.
While the data substantiates that home cleaning remains the most requested service overall, it is the beauty, maintenance, and wellness categories that have registered the most profound growth this year. This trend indicates a paradigm shift in how individuals engage with Diwali—a transformation from mere chores to an enriching blend of renewal, self-care, and joyous celebration.
In essence, the preparations for Diwali in the UAE have evolved into a more holistic approach, reflecting not just the need for a clean home but a desire for personal and social rejuvenation. As families and individuals alike make concerted efforts to feel their best—both inside and out—this year’s festivities promise to be a vibrant celebration of life, love, and community.
As the Festival of Lights approaches, it is increasingly evident that Diwali is not only an essential cultural milestone for the Indian community in the UAE but also a testament to the nation’s dexterity in embracing diverse traditions while fostering a sense of belonging and unity.
– TradeArabia News Service
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