DCT Abu Dhabi Celebrates Completion of the Second Al Midhyaf Training Programme
Fostering Emirati Hospitality in the Hospitality Sector
In a commendable display of commitment to enhancing the standards of service within the hospitality sector, the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) recently held a ceremony to celebrate the completion of its second Al Midhyaf training programme. This initiative, which underscores the maritime Emirati values intrinsic to the region’s culture, recognized the efforts of 15 premier hotels and their frontline staff who exhibited dedication to creating unparalleled guest experiences across the emirate.
The Al Midhyaf programme, which translates to ‘the host’ in Arabic, is not merely a training course; it is a government-endorsed initiative aimed at elevating the quality of service delivered to visitors throughout Abu Dhabi. As tourism continues to be a vital pillar of the emirate’s economy, the programme serves to solidify Abu Dhabi’s reputation as a premier travel destination characterized by world-class hospitality.
The training initiative not only provides practical knowledge but also instills fundamental principles pivotal to delivering exceptional service. These principles—including professionalism, proactive engagement, cultural sensitivity, efficient communication, and effective problem-solving—are designed to ensure guests receive experiences that authentically reflect the spirit and warmth of Emirati hospitality.
Participants were guided to create what has been termed a Genuine, Enriching, and Memorable (GEM) experience. This concept emphasizes not just the delivery of a service but also the cultivation of a welcoming atmosphere where guests feel appreciated. Aspiring to enhance their understanding of Abu Dhabi’s rich cultural tapestry, trainees learned how to convey their knowledge effectively, welcoming guests from diverse backgrounds with respect and integrity throughout the entirety of their stay.
During the ceremony, held amid the backdrop of the emirate’s vibrant hospitality industry, general managers from the participating hotels were publicly acknowledged for their teams’ successful completion of the ‘Al Midhyaf Code of Conduct for Service Excellence’ training. Esteemed establishments such as Al Raha Beach Hotel, Bab Al Qasr Hotel, and Shangri-La Hotel Qaryat Al Beri were among the notable participants recognized for their commitment to elevating service standards.
In addition to the celebratory acknowledgments, the event also spotlighted top-performing hotels and outstanding frontline employees. This recognition not only cultivates a spirit of competition aimed at excellence but also fosters an environment where best practices are shared and celebrated. Consequently, the outcome is a more refined service experience across the board that benefits both the industry stakeholders and the guests themselves.
Looking forward, the Al Midhyaf programme is set to evolve further through the DCT Abu Dhabi’s innovative Visitor Experience (VX) Academy. This academy harnesses state-of-the-art technology, including AI-driven e-learning modules, to facilitate comprehensive and accessible training. This modern approach not only allows for scalability of the training but also ensures that staff are continuously updated on best practices and the latest trends in the hospitality sector.
For an emirate that relies significantly on tourism, initiatives like the Al Midhyaf programme are crucial for maintaining a competitive edge in a rapidly changing hospitality landscape. As global tourism dynamics shift, the necessity for destination leaders to prioritize unique and culturally resonant guest experiences becomes paramount. Through such initiatives, Abu Dhabi showcases its commitment not only to its legacy and culture but also to the potential of its future, elevating the service industry and, subsequently, the entire economy.
In conclusion, the successful completion of the second Al Midhyaf training programme not only reflects the dedication of the emirate’s hospitality sector but also embodies a larger vision towards cultivating a rich tapestry of authentic Emirati hospitality for the multitude of visitors welcomed annually. Ultimately, these efforts will be pivotal in shaping Abu Dhabi’s reputation as not only a travel destination but as a cherished host that embraces and celebrates the essence of its culture.
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