Abu Dhabi Initiates Innovative Value-Based Healthcare Program to Elevate Fertility Services
ABU DHABI (ALETIHAD) – In a pivotal move to enhance the standard of healthcare within the emirate, the Department of Health – Abu Dhabi (DoH) has unveiled an ambitious value-based healthcare initiative under its new program, “Rewarding Exceptional Quality.” This initiative aims to incentivize healthcare providers by emphasizing the quality of care they deliver, marking a notable advancement in Abu Dhabi’s healthcare landscape.
Initially centered around fertility services, the program is designed to expand its focus to other critical clinical areas in forthcoming phases. This strategic decision not only reinforces Abu Dhabi’s status as a burgeoning hub for healthcare excellence but also reflects the emirate’s ongoing commitment to providing world-class medical services to its residents and the wider region.
As part of this initiative, the Department of Health aims to implement structured performance evaluations for healthcare facilities. These evaluations will be based on specific models and standards that prioritize patient-centric care. Facilities that meet defined performance goals within established timeframes will be rewarded with additional incentives. These goals encompass a range of areas including, but not limited to, improving patient outcomes, adhering to best medical practices, enhancing patient safety protocols, and overall patient experience.
Her Excellency Dr. Noura Al Ghaithi, the Undersecretary of the Department of Health – Abu Dhabi, highlighted the significance of this program, stating, “At the Department of Health – Abu Dhabi, we are committed to raising the bar for healthcare quality in Abu Dhabi. The launch of the Rewarding Exceptional Quality program reflects our ambition to drive meaningful improvements in clinical performance while rewarding providers that go above and beyond in delivering safe, effective, and patient-centered care.”
Fertility services were selected as the pilot area for this initiative due to their crucial role in public health and the profound societal implications they bear on families. Abu Dhabi has already demonstrated remarkable advancements in reproductive medicine, with the introduction of cutting-edge treatments such as egg freezing, in vitro fertilization (IVF), and embryo transfer. The emirate’s commitment to fostering innovation in these areas reinforces its reputation as a desirable destination for individuals seeking fertility care.
Recent statistics support the claim that Abu Dhabi is at the forefront of reproductive health services. According to DoH, the rate of success for IVF procedures in the emirate surpassed an impressive 51 percent in 2025, ranking it among the highest globally. Furthermore, more than 6,180 IVF cycles were performed in 2024 alone, showcasing the high demand for these services. With 14 advanced fertility centres and a robust workforce comprising over 2,800 healthcare professionals specializing in obstetrics and gynecology, the emirate is well-equipped to cater to its population’s reproductive health needs. This workforce includes 700 specialists and consultants, 375 midwives, and 45 dedicated facilities aimed at providing comprehensive care in women’s health.
By focusing on quality-driven healthcare, the DoH seeks not only to enhance the patient experience but also to elevate the overall healthcare system in Abu Dhabi. This initiative symbolizes a proactive approach to addressing the healthcare challenges faced by many nations, ensuring that the quality of medical services continues to progress alongside technological advancements and healthcare innovations.
In conclusion, the “Rewarding Exceptional Quality” program represents a significant stride in Abu Dhabi’s healthcare journey. Its focus on quality and patient outcomes is poised to set new benchmarks for other regions to aspire to, as they navigate their own healthcare improvements. As this initiative progresses and expands beyond fertility services, it will undoubtedly play a crucial role in shaping a healthier future for all residents of Abu Dhabi.
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