Zicket's Aidan Pawson Honored as Best Event Technologist at the 2025 Event Technology Awards
In a notable highlight for the event technology sector, Aidan Pawson, the Managing Director of Zicket, received the prestigious title of Best Event Technologist at the 2025 Event Technology Awards held in London. This recognition not only underscores Pawson’s exceptional contributions to the field but also reflects the burgeoning role of innovative technology in shaping modern event experiences.
Since its inception in 2018 as part of The Great Entertainment Group, Zicket has quickly become a transformative player in the ticketing industry across Asia. The platform has marked significant achievements, processing over 17 million tickets and facilitating more than 22 million RFID transactions to date. These milestones showcase Zicket’s pivotal role in managing events and attractions that have drawn millions of attendees, including renowned gatherings such as the AIA Carnival and the Hong Kong Observation Wheel.
Aidan Pawson’s ascent in the event technology landscape can be attributed to his unique approach to integrating best-in-class technologies into comprehensive solutions tailored for event organizers. His background in running events prior to founding Zicket lends him invaluable insights into the actual needs and challenges faced by event planners. This dual perspective—bridging both technical expertise and pragmatic operational understanding—allows him to develop systems that not only meet the expectations of clients but also effectively address real-world issues in event management.
For instance, Zicket’s technology played a critical role in facilitating Cirque du Soleil’s anticipated return to Hong Kong, a feat that not only evidenced the platform’s capabilities but also marked a significant moment in the region’s events calendar. The successful partnership with Magic Room further showcased Zicket’s dynamic solutions, enabling the scaling of events to multiple sellouts in prominent venues.
Recent accolades have further solidified Zicket’s standing in the industry, including a remarkable double Gold achievement at the Asia eCommerce Awards 2025. In addition to Pawson’s recognition, the company’s Head of Operations, Jav Hanif, was also shortlisted for the Event Tech Rising Star award. These honors highlight Zicket’s commitment to pushing the boundaries of event technology and its dedication to excellence in service delivery.
The rapid expansion of Zicket’s operations into regions such as Singapore, Macau, Abu Dhabi, and the Greater Bay Area illustrates the company’s growth trajectory and its adaptability in diverse markets. By leveraging advanced technology and innovative approaches, Zicket has not only transformed the ticketing process but has also elevated the overall attendee experience, emphasizing ease of access and enhanced engagement.
As the event landscape evolves, the demand for sophisticated and efficient technological solutions continues to rise. Zicket’s innovations are poised to lead the charge, reshaping how events are conceived, organized, and experienced. Pawson’s leadership and vision place Zicket at the forefront of this transformation, with ambitious plans for further advancements and expansion in the coming years.
The recognition received at the 2025 Event Technology Awards serves as both an accolade for individual excellence and a testament to the growing influence of technology in the events industry across Asia and beyond. Stakeholders in the field are increasingly acknowledging the critical role that technology plays in enhancing event safety, accessibility, and engagement. As such, Aidan Pawson and Zicket exemplify the innovative spirit necessary for propelling the industry into a future characterized by greater connectivity and immersive experiences.
Amidst the backdrop of an ever-changing event landscape, Zicket stands as a beacon of innovation. As Pawson continues to drive growth and embrace new technologies, the implications for event organizers and attendees alike are profound. The coming years promise not only growth for Zicket but also a redefined paradigm in the way events are experienced globally.
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