Al-Futtaim Initiates ‘Building Bridges’ to Empower Emirati Youth and Celebrate 70 Years of UAE-Japan Partnership
In an ambitious effort to foster cultural exchange and empower the next generation of Emirati leaders, Al-Futtaim has unveiled its flagship initiative titled “Building Bridges: Voices of the Future.” This initiative, launched in collaboration with the UAE Ministry of Culture, Emirates Foundation, and Al Khaleejiya Radio 100.9, with the backing of the UAE Pavilion at Expo 2025, aims to send a cohort of 50 exceptional Emirati youth to represent the UAE at the upcoming Expo in Osaka, Japan. This initiative not only celebrates the enduring 70-year partnership between the UAE and Japan but also aligns with the UAE’s designation of 2023 as the Year of Community.
A Milestone Event Reflecting Shared Values
The “Building Bridges” initiative is designed to enrich participants’ personal and professional development by immersing them in the diverse cultures of the world. Selected delegates, aged between 21 and 30, will engage in a wide array of activities including exploring global showcases and participating in cultural dialogues that emphasize creativity and innovation. By doing so, Al-Futtaim intends to underscore its commitment to strengthening the cultural and economic ties that have characterized its relationship with Japan, particularly as it officially represents 13 esteemed Japanese brands within the UAE.
One notable aspect of this initiative is its choice of Osaka as its symbolic destination. The city’s selection is a deliberate homage to the UAE-Japan bilateral relationship, which has blossomed over seven decades. The participants will undertake their journey through a meticulous selection process that assesses their leadership potential, cultural awareness, community impact, and creativity, thereby ensuring that the chosen representatives are well-equipped to act as ambassadors for their nation.
Endorsements by Cultural Leaders
The initiative has garnered support from high-profile figures within the UAE’s cultural and educational spheres. Omar Al Futtaim, Vice Chairman and CEO of Al-Futtaim, remarked on the initiative’s significance, stating, “This is an unparalleled platform for young Emiratis to develop leadership skills and act as global ambassadors.” His sentiments were echoed by H.E. Mubarak Al Nakhi, Undersecretary of the Ministry of Culture, who emphasized the program’s role in “strengthening global cultural dialogue and reinforcing UAE-Japan ties.” Additionally, H.E. Ahmed Taleb Al Shamsi, CEO of Emirates Foundation, characterized the program as “a transformative experience equipping youth to become impactful leaders and innovators.”
Structured Engagement and Development
The initiative encompasses an in-depth framework involving three separate cohorts that will travel to Osaka between August and October 2025. These cohorts will partake in a range of enriching experiences, including cultural immersions, leadership workshops, and extensive visits to Expo 2025. In conjunction with this, Al-Futtaim has also introduced a secondment program as part of its broader “70YearsForward” campaign, in which talented Emirati employees will be stationed on-site in Osaka to further enhance the UAE’s representation at the expo.
This deliberate approach aims not only to empower the delegates but also to furnish them with unique experiences that cultivate their capacities as future leaders within their communities. Moreover, the initiative aligns seamlessly with the UAE’s overarching mission to empower its youth, foster cultural understanding, and promote international collaboration.
A Vision for the Future
Beyond the immediate advantages afforded to participants, the “Building Bridges” initiative serves as a crucial element in the UAE’s strategy to engage with global partners while promoting a deeper understanding of diverse cultures. As the nation prepares to welcome visitors from around the world at Expo 2025, initiatives like this one fortify the UAE’s commitment to nurturing a future generation capable of global engagement and leadership.
In conclusion, Al-Futtaim’s “Building Bridges: Voices of the Future” stands as a beacon of hope and progress, reflecting the UAE’s enduring dedication to youth empowerment and its belief in the power of cultural dialogue. As Emirati youth prepare to embark on this transformative journey, they do so not only as representatives of their nation but as future leaders poised to make impactful contributions to a globally connected world.
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