Beyond ONE Unveils Innovative Workspaces: A New Office in Riyadh and a Sustainability-Centric Headquarters in Dubai
Beyond ONE™, the renowned digital services provider that spearheads Virgin Mobile’s operations throughout the Middle East and Latin America, is at the forefront of a transformative approach to the modern workplace. Recently, the company inaugurated an impressive new office in Riyadh, Saudi Arabia, alongside a sustainability-led headquarters in Dubai. Through these developments, Beyond ONE underscores its commitment to empowering human capital, promoting environmental sustainability, and redefining the traditional notions of professional environments.
Crafting a Vision Centered on People and the Planet
Central to Beyond ONE’s operational ethos is the belief that contemporary offices should foster a culture of inclusivity, adaptability, and eco-friendliness. The headquarters in Dubai, described as a “home away from home,” offers adaptive workspaces infused with natural materials, ergonomic features, and energy-efficient systems. This thoughtful design has garnered acclaim for its progressive and wellness-oriented approach.
Inhabiting the spaces at Beyond ONE’s Dubai office encourages hybrid collaboration, showcasing biophilic design elements and abundant natural lighting, heralding a new standard for the convergence of productivity, well-being, and sustainable practices. Renowned publications such as Identity, AD Middle East, Love That Design, and Gulf Business have collectively referred to Beyond ONE’s offices as “spaces with purpose,” highlighting the intent to create environments that benefit both individuals and the ecological landscape.
“We’re not just building spaces—we’re crafting environments that inspire creativity, nurture wellbeing, and minimize our ecological footprint,” remarked a member of the design team responsible for the Dubai office.
Riyadh Office: A Strategic Leap Forward
Building upon the groundwork laid by its Dubai headquarters, Beyond ONE has opened a remarkable new office in Riyadh, which will serve as the operational base for Virgin Mobile KSA, FRiENDi Mobile, and FRiENDi Pay. This significant move marks a pivotal step in advancing Saudi Arabia’s Vision 2030, a national initiative aimed at diversifying the economy and reducing dependence on oil.
Beyond ONE has launched its Riyadh office, which will host Virgin Mobile KSA, FRiENDi Mobile, and FRiENDi Pay.
This office embraces a people-centric culture, uniting 480 employees, with a commendable 85% Saudization rate and 35% of the workforce comprising women. By achieving such benchmarks, Beyond ONE sets a standard for inclusivity and local talent advancement within the Kingdom.
“Beyond ONE KSA is envisioned as a tranquil office sanctuary where humans come first. Lush, embedded gardens weave through spaces with soft neutral palettes and natural woods, blurring the boundary between indoors and nature. It’s more than a workplace; it’s an environment that encourages engagement and growth,” stated Mahsa Gholizadeh, Founder and Creative Director of DBM Studio, the firm responsible for the design.
The Riyadh office is enriched with regionally inspired textures, locally sourced materials, and gardens featuring native plants, effectively bridging local cultural integrity with a commitment to sustainable practices. “Our investment in Riyadh reflects our strategic priorities and our promise to deliver the same empowering, people-focused experience to our Saudi team as we provide globally,” affirmed Yaarob Al-Sayegh, CEO of Beyond ONE Saudi Arabia.
Embedded Sustainability in Design
Both the Dubai and Riyadh offices epitomize sustainability, which permeates every facet of their design and operational modes. Key features of these future-focused spaces include:
- Recycled and locally sourced construction materials
- Energy-efficient lighting and climate control systems
- Indoor greenery to enhance air quality and uplift mood
- Flexible layouts that adapt to evolving workstyles
This commitment to sustainable principles mirrors Beyond ONE’s mission to cater to digital consumers while exemplifying responsible business practices for the 21st century.
A Regional Model for the Future
Beyond ONE’s offices stand as vibrant, community-oriented hubs that exemplify the future of work in the Middle East—characterized by agility, inclusivity, sustainability, and a profound respect for human experiences. As Beyond ONE continues to expand its footprint across the region, it nurtures environments where innovation can flourish, and individuals can thrive.
With these strategic advancements, Beyond ONE not only elevates corporate standards but also sets a precedent for others in the industry, fostering a new paradigm for work environments grounded in human-centric philosophies and environmental stewardship.
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