US-PR:
Bangkok, Thailand – November 22, 2024 – Central World, the iconic lifestyle destination in the heart of Bangkok, invites visitors to a magical holiday celebration with the unveiling of the world’s first Art Toy Christmas Tree. Towering at 40 meters—the tallest in Southeast Asia—this dazzling centerpiece sets the stage for an enchanting festive season inspired by the charm of European Christmas markets.
Introducing “Merry Ville 2025”
Themed “Merry Ville 2025,” this extraordinary event is a collaboration between Central World, the Tourism Authority of Thailand, the Bangkok Metropolitan Administration, and leading private sector partners, including J.P. Toys Gallery and TTE. At the heart of the event are 23 exclusive Christmas Edition Art Toys, designed by 11 world-renowned artists and featuring over 56 beloved characters.
One of the standout attractions is “Gail,” a 4-meter-tall Art Toy inspired by the daughter of Thai celebrity Chompoo Araya A. Hargate. Created by acclaimed artist Jessica Ng, “Gail” embodies the holiday spirit through artistic brilliance. Visitors can also explore 12 whimsical holiday zones spread across 3,500 square meters, complete with real snowfall, the Coca-Cola Merry Express train, and three breathtaking Flying Angels.
A Message from Central World
Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer of Central Pattana, shared his enthusiasm for the event:
“This groundbreaking collaboration with J.P. Toys Gallery and TTE elevates Central World as a global festive destination. Our goal is to captivate both local and international audiences while solidifying Thailand’s reputation as a premier tourism hub. We’re creating unforgettable holiday experiences for everyone.”
Central World is more than a shopping mall; it’s an internationally recognized lifestyle destination. With over 500 stores ranging from high-street to luxury brands, a diverse array of dining options including Halal-certified restaurants, and world-class entertainment, it rivals iconic locations like New York’s Times Square.
Must-See Highlights at Merry Ville 2025
-
Art Toy Wonderland: Explore creations by global artists such as Kasing Lung, Jessica Ng, and Shoko Nakazawa. Don’t miss the playful dragon duo Vincent and Flappy, the charming bear Draco, and the mischievous Oniko.
-
Magical Holiday Zones: Visit themed attractions like The Toy Factory Christmas Tree, Santa Theatre, and the Merry Ville Jolly Market.
-
World of Light: Be captivated by 3 Flying Angels soaring over millions of sparkling lights, inspired by London’s Regent Street.
-
Meet Santa Claus: Snap a photo with Santa himself, arriving from Finland for a special appearance on November 21.
Exclusive Perks for International Tourists
International visitors can present their passports to receive a Welcome Package valued at up to THB 10,000 and a designer Heart Handbag with qualifying purchases. Don’t forget to check out the exclusive CASETiFY Merry Ville collection, featuring artist-designed smartphone cases available starting November 22, 2024.
Join the Festivities
Celebrate the season of joy and wonder at Central World’s Merry Ville 2025, open now through January 5, 2025. Discover the magic of the holidays and create lasting memories at Bangkok’s premier lifestyle destination.