Crumbl Launches New Dessert Line to Celebrate Back-to-School Season
August 19, 2025
LINDON, UTAH, UNITED STATES – As families across the country gear up for the back-to-school season, Crumbl, the celebrated dessert franchise, is poised to infuse sweetness into the returning academic year. The company is revealing its diverse lineup of delectable desserts, ideal for enhancing lunchboxes, expressing gratitude to educators, or simply indulging in after-school treats.
Founded in 2017 by Jason McGowan and Sawyer Hemsley in Logan, Utah, Crumbl has rapidly transformed from a modest cookie shop into the fastest-growing dessert chain in the United States. With over 1,100 locations spanning all 50 states, as well as international markets including Canada and Puerto Rico, Crumbl has become a prominent brand synonymous with quality and creativity in dessert offerings.
In 2024, Crumbl made a significant rebranding decision by removing “Cookies” from its name, thereby symbolizing its evolution beyond its original product line. This strategic transition has paved the way for an expanding menu that features not just cookies, but an array of irresistible desserts, including brownies, cakes, and inventive sweet treats. By doing so, Crumbl embraces a philosophy centered on constant innovation and discovery, allowing customers to explore new flavors and styles each week.
Among the noteworthy new items making their debut this week is the Dubai Chocolate Brownie. This creation is a rich and fudgy brownie, artfully layered with crispy Kataifi pastry and a pistachio filling, then topped with luscious milk chocolate and an additional drizzle of pistachio cream. This dessert exemplifies Crumbl’s commitment to incorporating global flavors into its offerings, thereby attracting a diverse customer base with varying palates.
As the new school year commences, the emotional and practical significance of such desserts cannot be overstated. They serve not only as a source of joy and indulgence but also foster connection—whether it is the act of slipping a sweet treat into a child’s lunchbox to brighten their day, or providing a token of appreciation to a dedicated teacher. Such gestures underscore the role that desserts play in humanizing the educational experience, making recollections of school days even sweeter.
The back-to-school season signifies more than just the restoration of routines; it represents a fresh start filled with curiosity and new opportunities. Crumbl’s dynamic menu mirrors this sense of renewal, ensuring that there is consistently something unique to relish with friends and family. Every Sunday at 6 p.m. MST, the company reveals its upcoming weekly menu on social media, inviting avid dessert lovers to stay engaged and excited about the latest creations.
Beyond its business model, Crumbl is dedicated to fostering community. The brand’s ethos revolves around the idea of uniting groups through shared experiences centered on exceptional desserts. This commitment to family and friendship resonates deeply, especially at a time when people are increasingly seeking authentic connections.
As Crumbl celebrates its rapid ascent in the dessert industry, it plans to continue innovating and expanding its culinary horizons. The brand’s journey reflects not only its dedication to deliciousness but also the ongoing evolution of consumer preferences toward unique experiential dining.
For anyone interested in elevating their back-to-school rituals, Crumbl stands ready to provide a sweet remedy. The blend of innovation, nostalgia, and shared moments encapsulates what it means to celebrate the school year—and with Crumbl’s unique offerings, families can do so with flair.
Crumbl invites enthusiasts of all ages to visit their nearest location, where the iconic Pink Box awaits to deliver a slice of happiness, one dessert at a time. To explore the latest menu or learn more about Crumbl’s offerings, visit their website at crumbl.com or follow them on social media platforms.
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