Crumbl Debuts Delightful Desserts Just in Time for Back-to-School Season
Lindon, UT — August 19, 2025 — As the summer sun gives way to the excitement of a new school year, Crumbl, the rapidly expanding dessert franchise, is set to make back-to-school shopping a bit sweeter. The renowned company has unveiled a variety of mouthwatering treats intended to enhance lunchboxes, serve as thoughtful gifts for teachers, or simply bring joy to after-school gatherings. With innovative offerings that are continuously updated, Crumbl encourages a sense of joy and sharing among families and friends during this transitional period.
In a strategic branding shift last year, Crumbl dropped “Cookies” from its name, heralding an expansion beyond its traditional offerings. This decision marks the brand’s evolution into a more diversified dessert haven, featuring an enticing assortment that includes rich brownies, decadent cakes, and unique specialty items. The focus is on variety, with a rotating weekly menu that invites customers to explore new flavors and combinations, ensuring that there is always something suited for every palate.
A shining star among this week’s selections is the “Dubai Chocolate Brownie.” This creation is a tribute to culinary diversity, showcasing a soft, fudgy brownie integrated with a delightful mix of crunchy Kataifi—a traditional Middle Eastern pastry—and pistachio filling. Topped with a generous layer of milk chocolate and further drizzled with luxurious pistachio cream, this dessert not only embodies the adventurous spirit of Crumbl’s menu but also serves as a culinary bridge connecting various cultures through shared flavors.
The onset of the academic year can often be tumultuous for families, balancing schedules filled with classes, extracurricular activities, and social events. Crumbl’s offerings are positioned as a convenient yet indulgent solution. Parents can easily slip a delicious dessert into their children’s lunches to brighten their day, or surprise a favorite teacher with a thoughtful gift that communicates gratitude and appreciation. Crumbl ensures that each bite delivers an experience, making it an ideal choice for celebrating milestones such as the first day of kindergarten or the completion of the semester.
Founded in 2017 by entrepreneurs Jason McGowan and Sawyer Hemsley in Logan, Utah, Crumbl has rapidly ascended from a modest cookie shop to the distinction of being the fastest-growing dessert chain in the United States. Now boasting over 1,100 locations across all 50 states, as well as Canada and Puerto Rico, Crumbl has solidified its presence within the dessert industry. The franchise is known for its signature Pink Box, which has become a cultural icon among dessert lovers and is emblematic of Crumbl’s commitment to quality and presentation.
The weekly menu, which rolls out every Sunday at 6 PM MST, features a unique blend of seasonal favorites, community-inspired creations, and original recipes. This consistency keeps customers eager and engaged, often leading to lines of eager patrons awaiting the weekly drop. Crumbl’s dedication to innovation ensures that no two visits are ever the same, fostering a sense of excitement in its clientele.
The back-to-school period is not merely a return to routine; it’s an opportunity to create memorable experiences through simple acts of sharing. In uniting families with sweet treats, Crumbl plays a fundamental role in making the journey a little more enjoyable. The franchise’s mission of bringing friends and family together through dessert resonates deeply, and with every delectable offering, it nurtures smiles and bonds across generations.
As we embark on this new school year, Crumbl stands ready—not only as a destination for sweet indulgences but also as a reminder of the importance of joy, connection, and community. For those interested in exploring Crumbl’s current offerings, updates can be found by visiting crumbl.com or following their social media platforms.
Tags: #DessertsNews, #BackToSchool, #Crumbl, #USA, #BusinessNews