Versatile International Completes Impressive Event Center at InterContinental Dubai Festival City
Dubai, UAE, November 4, 2024—In a significant enhancement to Dubai’s burgeoning event landscape, Versatile International, the region’s first fully integrated stone project management consultancy, has successfully completed a state-of-the-art Event Center at the prestigious InterContinental Dubai Festival City. Spanning over 5,000 square meters, this innovative venue marks a pivotal development in luxury event spaces within the Gulf region, proudly boasting exceptional stonework and a modern design tailored for a variety of large-scale gatherings.
Located in one of Dubai’s most renowned hospitality hubs, the newly inaugurated Event Center features sophisticated ballrooms, versatile meeting rooms, and a scenic promenade, all designed to elevate the guest experience. The launch of this venue comes at a time when Dubai is positioning itself as a global leader in the events sector, catering to an increasingly diverse range of international conferences, exhibitions, and corporate functions.
Versatile International collaborated closely with Al Futtaim Group Real Estate to oversee the comprehensive project, which included meticulous design consultations, the selection of premium materials, supplier coordination, and the final installation of an exquisite array of stone finishes. A hallmark achievement of the project is the installation of 1,250 square meters of Dakton tiles in the ballroom spaces, selected for both their durability and aesthetic appeal. Furthermore, the refurbishment involved rejuvenating 1,200 square meters of existing Crema Marfil stone flooring, known for its timeless elegance, thereby enhancing the venue’s ambiance and intrinsic value.
Marco Fahd, the Group Chairman and CEO of Versatile International, expressed his enthusiasm regarding the project’s completion, stating, “We’re delighted to have partnered with Al Futtaim Group Real Estate on the stone requirements of the Event Center. This project has allowed us to showcase Versatile’s expertise in luxury stone design in one of Dubai’s most prominent event spaces. Our collaboration exemplifies how high-quality materials and precision can create environments that enrich guest experiences, ultimately reinforcing Dubai’s status as a global events hub.”
The sentiment was echoed by Spencer Lowres, Executive Director of Development – Mixed Use at Al Futtaim Group Real Estate, who remarked, “The revamped Event Center represents our commitment to creating premier spaces that elevate event experiences in Dubai. Partnering with Versatile International introduced an unparalleled level of quality and precision into the project, and we eagerly anticipate future collaborations as we strive to offer innovative, world-class venues to the region.”
The Event Center is an integral part of Al Futtaim Group Real Estate’s expansive 15,000-square-meter portfolio of event facilities at Dubai Festival City, which includes the impressive 7,200-square-meter Festival Arena. These cutting-edge amenities are strategically positioned to meet the increasing regional demand for premium venues, solidifying Dubai’s reputation as a global epicenter for high-profile events and conferences.
As the exclusive stone consultant for Al Futtaim, Versatile International aims to continue its mission of transforming iconic locations, setting new benchmarks for luxury spaces throughout the Middle East. With these advancements, the Event Center stands poised not only to enhance Dubai’s offerings as a destination for business and leisure but also to attract a wider array of international events to its shores.
As the region continues to recover and grow post-pandemic, facilities like the Event Center at InterContinental Dubai Festival City are vital in ushering a new era of event hosting, one that emphasizes sophistication and quality in every detail. With the successful completion of this project, Dubai reiterates its unwavering commitment to excellence in hospitality and event management, reinforcing its global stature as a leading conference and exhibition destination.
In conclusion, the opening of the Event Center marks a significant milestone within Dubai’s hospitality and events sector, a reminder of the city’s dynamic progress and its ambition to continually innovate in the face of global competition.
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