Revolutionizing Fleet Safety: Dulsco's Innovative Driver Program in the UAE
October 12, 2025 | By the LG Content Team
The lack of comprehensive road safety measures continues to be a pressing concern worldwide. In the context of the United Arab Emirates (UAE), where rapid urbanization and an increasingly congested road network are defining characteristics, prioritizing road safety has never been more critical. In alignment with this national priority, Dulsco People, a prominent subsidiary of the Dulsco Group specializing in workforce solutions, has embarked on an ambitious initiative designed to elevate fleet safety standards and refine operational performance across the region. Their program, creatively titled “Transforming Defensive Driving with Digital Innovation,” leverages the latest advancements in artificial intelligence (AI) and the Metaverse to create a state-of-the-art driver safety initiative, marked by the innovative introduction of a QR Code Driver Passport.
Launched in June 2025, this forward-thinking initiative has already begun to yield significant dividends, as reported by the company. By incorporating cutting-edge digital technologies into its training regimens, Dulsco People is laying the groundwork for a safer driving environment that also emphasizes the importance of continuous driver education and risk management.
At the heart of this initiative is DigiSkills, a digital learning and assessment platform developed through a partnership with Connected Safety Net (CSN). This platform utilizes an immersive heads-up-display (HUB) format to deliver training modules that incorporate digital micro-learning techniques, psychometric assessments, dynamic performance tracking, and personalized learning pathways. These multi-faceted approaches aim to ensure that drivers remain agile and responsive to the evolving challenges presented by modern road conditions.
One of the standout features of Dulsco’s approach is the individual risk profiling mechanism that underpins the program. By employing psychometric assessments to evaluate a driver’s risk profile and behavioral tendencies, the platform can tailor the training experience to fit the specific needs of each participant. AI-driven performance tracking extends this customization even further, monitoring vital metrics such as acceleration, braking patterns, lane handling, and speed. This detailed level of analysis not only enhances driver capabilities but also promotes a culture of accountability among fleet operators.
Looking ahead, Dulsco People plans to integrate a Metaverse training system designed to immerse drivers in a real-world simulation environment, allowing them to practice and refine their defensive driving skills in a safe and controlled setting. This innovative training module is poised to elevate the training experience to unprecedented heights. As of now, the program has already successfully trained 251 drivers, with ambitious plans to triple this number to over 600 by the end of the year.
Antony Marke, CEO of Dulsco People, emphasized the innovative nature of their approach, stating, “Our method transforms traditional training paradigms by integrating AI analytics, continuous monitoring, and personalized learning into a cohesive framework, thereby converting every driver into a certified specialist and a safety ambassador.” This forward-thinking ethos is indicative of Dulsco People’s commitment not only to their workforce but to the broader community in which they operate.
Moreover, the collaboration with CSN underscores the importance of partnerships in driving significant safety outcomes. Paul Richardson, Group Managing Director of Connected Safety Net, expressed pride in the collaboration with Dulsco People, remarking, “We are extremely proud of our collaboration with Dulsco People, one of our most prestigious clients. We look forward to continuing to support Dulsco People and drive even greater safety outcomes together.” This sentiment highlights the collective aim of both organizations to set new benchmarks in fleet safety management.
The initiative is also part of a broader commitment by Dulsco People to foster a robust organizational safety culture. Prior to the launch of this driver safety program, the company implemented a comprehensive Safety Management System (SMS) and introduced DriveSafe Telematics (under the GreenRoad behavioral tool), aimed at optimizing passenger experience and improving fuel efficiency.
In conclusion, Dulsco People’s initiative represents a groundbreaking step towards redefining fleet safety in the UAE. By merging traditional defensive driving techniques with innovative digital solutions, they are not only addressing the pressing need for enhanced road safety but also setting a new standard for business practices in the region. As they pave the way for a safer driving ecosystem, one can only anticipate the positive impact of such initiatives on the future landscape of road safety in the UAE and beyond.
Tags: #UAE, #BusinessNews, #EconomyNews