Shoppers Have the Chance to Win AED 200,000 in Modesh Scholarships at 23 Dubai Malls During the Dubai Summer Surprises
Dubai – As families prepare for the back-to-school season, Dubai is introducing an exciting opportunity for shoppers this summer with the launch of the Modesh Scholarship Rewards campaign. This initiative, which totals AED 200,000 in cash prizes, is designed to reward consumers who participate in retail activities during one of the city’s most vibrant shopping seasons.
Running from August 6 to August 26, 2025, the Shop & Win Rewards campaign is integrated into the broader framework of the Dubai Summer Surprises (DSS) festival. Coordinated by the Dubai Festivals and Retail Establishment (DFRE) in collaboration with BUZ Management and Marketing LLC, this promotional drive aims not only to enhance the shopping experience but also to alleviate the financial burden often associated with preparing for a new academic year.
A total of ten winners will be selected through two exciting digital raffle draws, which are scheduled to take place on August 16 and September 1. Each of these fortunate individuals will receive a Modesh Scholarship valued at AED 20,000, which can be utilized to ease the expenses incurred during the back-to-school preparations.
Participation in this rewarding opportunity is straightforward. Shoppers simply need to spend AED 200 or more at any of the 23 participating malls. Once their purchase qualifies them for entry, customers can scan an in-store QR code and upload their receipts via a user-friendly platform powered by RaffleTech. This seamless process ensures that participants can easily engage in the campaign while enjoying their shopping experience.
Baiju Kurieash, the CEO and Founder of BUZ Management, commented on the significance of this initiative, stating, “The Back-to-School period symbolises new beginnings. Through this initiative, we aim to celebrate and support families with real rewards during one of their most important shopping seasons.” This statement underscores the campaign’s dual purpose: to incentivize spending while simultaneously providing financial relief to parents gearing up for the educational demands of their children.
The campaign encompasses a diverse array of shopping destinations, including popular venues like Al Ghurair Centre, Arabian Center, Festival Plaza, Silicon Central, Times Square Center, and West Zone Mizhar Mall, among others. This wide-reaching participation demonstrates the collective effort of local businesses to engage with the community and enhance customer satisfaction during the bustling summer season.
As families navigate the myriad of responsibilities associated with gearing up for school—such as purchasing stationery, uniforms, and technological devices—the opportunity to enter a raffle for a substantial scholarship prize adds an exciting dimension to the shopping experience. Every AED 200 spent serves as a step closer to potentially securing a Modesh Scholarship cash prize, making each purchase feel significant during this preparatory period.
In addition to providing financial incentives, the Modesh Scholarship Rewards initiative also aligns with the broader goals of the DSS festival to stimulate the local economy and support the retail sector, which is vital to Dubai’s economic landscape. The summer festivities traditionally attract both local residents and tourists, further amplifying economic activity in the region.
For those interested in participating and learning more about the campaign, comprehensive details—including the list of participating malls—are available on official Dubai Summer Surprises and BUZ campaign pages. This initiative is an excellent example of how Dubai continues to innovate in its approach to business and community engagement, adding layers of value to its retail offerings during key shopping seasons.
As the back-to-school season approaches, the Modesh Scholarship Rewards campaign presents an opportune moment for families to not only fulfill their shopping necessities but also to engage in a rewarding experience that benefits their educational investments.
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