Edible Garden AG Unveils Award-Winning Kick. Sports Nutrition Line at ECRM's Premier Event
BELVIDERE, NJ, September 8, 2025 — Edible Garden AG Incorporated, a prominent player in controlled environment agriculture (CEA), announced its participation in the ECRM Vitamin, Weight Management, and Sports Nutrition Session, taking place from September 7 to 10, 2025, at the prestigious PGA National Resort & Spa in Palm Beach Gardens, Florida. The company will proudly showcase its innovative Kick. Sports Nutrition line, which recently earned the accolade of “2025 Sports Nutrition Product of the Year” at the Mindful Awards.
The current consumer landscape reflects a growing trend toward health consciousness, with consumers prioritizing not only the nutritional content of their food but also its taste and overall sensory experience. “Consumers today are more discerning than ever about what they put into their bodies, how it tastes, and how it makes them feel,” remarked Jim Kras, CEO of Edible Garden. “With Kick. Sports Nutrition, we deliver innovative, clean label, better-for-you products that taste incredible and perform.”
The ethos of Edible Garden is firmly rooted in its Farm to Formula® philosophy, which emphasizes freshness, transparency, and quality. This approach fortifies the company’s commitment to offering consumers not just nutritional supplements but products that enhance overall well-being. The range extends beyond traditional offerings to include unique flavors such as Dubai Chocolate and Pistachio Ice Cream, exemplifying the synergy between culinary pleasure and nutritional integrity.
The sports nutrition category is experiencing a paradigm shift, particularly driven by the remarkable growth of the creatine segment, which is anticipated to expand nearly fourfold over the next five years. “Our promise to consumers is straightforward: clean label, better-for-you, never in doubt,” Kras asserted. With such definable goals, Edible Garden aims not just to capture market share, but to reshape consumer perceptions in sports nutrition.
The significance of the ECRM event lies in its ability to connect brands with buyers in a seamless, distraction-free environment. Since its inception in 1994, ECRM has facilitated over three million meetings, helping countless brands successfully enter retail markets. This event specifically presents Edible Garden with an invaluable opportunity to align with growing consumer demands for health-oriented products that do not compromise on taste or quality.
Market projections further underscore the expansive potential in the sports nutrition sector. Data from the IMARC Group suggests that the overall sports nutrition market may grow from a valuation of .8 billion in 2023 to an impressive 3.3 billion by 2032. Within this landscape, creatine has emerged as one of the fastest-growing segments, with U.S. sales forecasted to soar from .11 billion in 2024 to .21 billion by 2030. Particularly notable is the burgeoning interest in creatine among women and seniors, traditionally demographic segments less associated with athletic supplementation. Early 2025 statistics show a stunning 320% increase in purchases among female consumers, signaling a noteworthy shift in the demographic profile of sports nutrition users.
Beyond its core focus on agriculture and nutrition, Edible Garden operates under a Zero-Waste Inspired® model, a sustainable framework that underscores its commitment to environmentally responsible practices. The company maintains state-of-the-art greenhouses and processing facilities strategic to key U.S. markets, significantly minimizing environmental footprints while maximizing product freshness.
Edible Garden’s proprietary technology, such as the GreenThumb 2.0 software—protected by multiple U.S. patents—optimizes growing conditions, which is essential for both vertical and traditional agricultural practices. Moreover, its innovative Self-Watering displays, designed to extend the lifespan of plant products and enhance in-store presentations, exemplify the company’s dedication to revolutionary advancements in agriculture.
As Edible Garden continues to expand its portfolio, its Mission extends beyond produce; it encompasses a myriad of nutrition-centric offerings, including complementary lines such as Vitamin Way® and Vitamin Whey®, among others. In a marketplace that increasingly favors sustainability and health, Edible Garden positions itself as an industry leader capable of meeting diverse consumer needs while remaining committed to its founding principles.
For further exploration of Edible Garden’s offerings and innovations, interested parties can visit their official websites for Kick. Sports Nutrition, Vitamin Way®, and Pulp product lines.
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