Dubai Launches Innovative “Ahed Programme” for Emirati Women on Emirati Women’s Day
On Emirati Women’s Day, celebrated annually to recognize the remarkable contributions of Emirati women in various sectors, National Bonds—forged as the UAE’s leading Sharia-compliant savings and investment institution—unveiled an innovative initiative tailored specifically for the nation’s women. Dubbed the “Ahed Programme,” this emergency fund savings plan is designed to empower Emirati women by providing them with the essential tools to build a robust financial safety net. This announcement resonates with the UAE’s vision to bolster female financial independence and security, aligning seamlessly with the ongoing efforts to enhance women’s roles within the community.
The “Ahed Programme” aims to facilitate a transformative financial journey for Emirati women, equipping them with the knowledge and resources required to tackle unanticipated expenses that life may present. Whether it pertains to urgent healthcare needs, sudden home repairs, or unforeseen financial obligations, the initiative seeks to offer women the peace of mind necessary to navigate these challenges without compromising their financial stability.
In its inaugural year, the programme sets an ambitious objective: to empower 10,000 Emirati women. National Bonds envisions this initiative not merely as a savings account but as a vital tool for fostering confidence among women, thereby enhancing their economic participation within the household and wider community. The Deputy Group CEO of National Bonds, Rehab Lootah, eloquently encapsulated this vision by stating, “We designed the ‘Ahed Programme’ to be more than just a savings account — it is an emergency fund that grants women reassurance and confidence.” This sentiment underscores the emphasis on financial security as an essential pillar in promoting women’s empowerment in the UAE.
The structure of the programme offers considerable flexibility, enabling participants to choose savings plans that best suit their individual circumstances and financial goals. Additionally, the initiative incorporates a robust educational component, including workshops designed to enhance financial literacy and resource management skills. This holistic approach not only addresses immediate financial needs but also cultivates a culture of informed financial decision-making among women in the community.
Moreover, participants in the “Ahed Programme” will have the opportunity to engage in an annual rewards program, presenting an attractive incentive for consistent saving. This program boasts an impressive total of Dh36 million in rewards allocated annually, with over 12,000 rewards specifically earmarked for Emirati women. Furthermore, the rewards structure features more than 24,000 incentives for dedicated savers and monthly cash prizes of Dh1,000 for ten lucky winners, creating a vibrant community of savers who can reap significant benefits from their commitment to financial discipline.
As part of its broader strategy, National Bonds is committed to reinforcing the role of women as economic contributors and decision-makers. The launch of the “Ahed Programme” is a poignant reminder of the UAE’s commitment to fostering an equitable environment whereby women can thrive, both professionally and personally. As the UAE continues to position itself as a regional leader in gender equity, initiatives like the Ahed Programme play an instrumental role in realizing this vision.
While the programme specifically targets Emirati women, its implications extend beyond mere financial aid. It symbolizes a cultural shift towards valuing and prioritizing the economic empowerment of women, ultimately contributing to a more inclusive and balanced society. Moreover, National Bonds’ commitment to ensuring that women are informed and engaged in financial planning reflects an understanding of the broader economic landscape, where women’s financial empowerment is increasingly recognized as fundamental to national growth and sustainability.
In conclusion, the launch of the “Ahed Programme” showcases the significant strides being taken in the UAE to bolster financial security for women. By providing practical tools, fostering a supportive network, and incentivizing saving, National Bonds stands at the forefront of a movement that not only uplifts women but also fortifies families and communities as a whole. As the UAE navigates the complexities of the modern economy, initiatives such as these are pivotal in shaping a future where women are key partners in sustainable economic development.
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