Emirates Airlines and Thales Forge New Era in In-Flight Entertainment with A350-900
January 8, 2025 | By the LG Content Team
In a significant milestone for both the aviation and entertainment sectors, Emirates Airlines proudly announced the entry into service of its inaugural A350-900 aircraft on a flight route from Dubai to Edinburgh, Scotland. This launch is not merely a routine addition to the fleet but represents a major technology upgrade in passenger experience, courtesy of a new partnership with aerospace and defense technology leader Thales.
At the heart of this innovative leap is the state-of-the-art AVANT Up in-flight entertainment (IFE) system. Thales’s cutting-edge technology ushers in a new paradigm in air travel, promising Emirates passengers an unparalleled entertainment experience whilst aloft. The next-generation IFE system, referred to as ‘ice,’ boasts an array of groundbreaking features specifically designed to keep passengers engaged and entertained throughout their journey.
One of the standout enhancements of the AVANT Up system is the introduction of 4K QLED HDR display screens, which allow travelers to enjoy a cinematic viewing experience unlike any that has previously been available in the skies. These screens offer the highest picture quality currently achievable on aircraft, making them ideal for enjoying the extensive catalog of films, television shows, music, and games available through the IFE system. The ultra-responsive touchscreens further enhance user navigation, enabling passengers to seamlessly navigate through options with ease.
Understanding the need for connectivity in today’s world, Emirates has equipped the new A350-900 with two Bluetooth connections, allowing passengers the flexibility to pair multiple personal devices simultaneously. Additionally, built-in Wi-Fi connectivity ensures that travelers remain connected while soaring at high altitudes, bridging the gap between the ground and sky.
Another notable feature of the AVANT Up system is its award-winning power management solution, which facilitates up to 60W of in-screen charging capacity. This means that passengers can expect their electronic devices to remain charged and ready for use upon arrival at their destinations, an increasingly critical consideration as travelers rely on technology for work and entertainment.
The AVANT Up system distinguishes itself not only through its technological advancements but also via its capacity for personalization. Passengers will have the capability to log in at their seats, save their preferences, and continue watching their favorite programs across different flights. This unique element of service personalization allows Emirates Airlines to adapt and elevate its offerings continuously, ensuring that every traveler enjoys a tailored in-flight experience.
“The partnership with Emirates for the launch of the airline’s first A350 is exciting for us at Thales,” stated Niels Steenstrup, Chief Executive Officer of Thales InFlyt Experience. “We are thrilled for Emirates passengers to engage with the next generation of in-flight entertainment, powered by our AVANT Up system, and we are confident it will elevate their flying experience.”
Emirates Airlines continues to solidify its reputation as a pioneer in the aviation industry, integrating technology not just to facilitate travel but to augment the entire passenger experience. As air travel slowly begins to recover following the challenges of recent global events, innovations such as these may serve as crucial differentiators in a highly competitive airline market.
In the broader context of the airline industry, the introduction of the A350-900 equipped with Thales’s AVANT Up system signals a trend toward more personalized and engaging flying experiences. As airlines navigate the post-pandemic landscape, the emphasis on passenger comfort and entertainment is set to reshape what it means to travel by air.
In summary, the partnership between Emirates Airlines and Thales epitomizes the fusion of technology and hospitality, promising a future in which air travel will be as enriching as it is essential. With the world eagerly looking toward a revitalized travel environment, enhanced in-flight services such as these will undoubtedly play a pivotal role in attracting discerning travelers seeking both comfort and entertainment.
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