Title: PRPWA Executive Body Meeting Marks Progress Towards Inclusive Governance and Digital Innovation
Lahore, Pakistan – September 21, 2025 – In a move that underscores the significance of strategic planning within the public relations sector, the Executive Body of the Public Relations Practitioners Welfare Association (PRPWA) held a pivotal meeting at a distinguished hotel in Gulberg-III, Lahore. Chaired by General Secretary Karamat Ali, the assembly focused on key developments expected to shape the association’s future, including preparations for upcoming general elections, enhancement of membership, and a robust digital outreach strategy.
The atmosphere during the meeting was charged with anticipation as members engaged in discussions about the electoral process. The assembly decided that the Election Commission would unveil a detailed plan for the forthcoming elections in the next monthly meeting, with a firm commitment to transparency and inclusivity. Members eagerly await the announcement of the official election date, which is expected to further invigorate the association’s democratic processes. Abid Saeed, leading the scrutiny committee, presented a report that received unanimous commendation from the body, reflecting a collective dedication to maintaining high standards in candidate selection.
Karamat Ali emphasized the necessity for the association to empower public relations professionals across Punjab. “We are committed to providing a platform that not only enhances the role of PR professionals but also serves as a robust forum for their voices,” he stated, highlighting the pivotal role that transparent governance plays in the integrity of the organization.
In a significant policy decision, the Executive Body resolved to welcome supporting alliances and corporate clients as honorary members, thereby expanding the community’s reach and fostering collaborative relationships. Furthermore, the association announced plans to grant lifetime membership to retired public relations professionals, recognizing their invaluable contributions to the field.
In today’s digital age, establishing a strong online presence has become paramount for any professional association. Acknowledging this reality, PRPWA President Athar Hassan Awan announced initiatives aimed at bolstering the association’s digital footprint. “The importance of digital presence cannot be overstated. By activating our social media platforms, we can connect with PR professionals from every corner of our nation,” he asserted. This digital transformation is poised to enhance communication and networking opportunities within the sector, fostering a more interconnected professional community.
To facilitate this initiative, a registration drive committee was established, tasked with compiling a comprehensive database of active PR professionals in consultation with seasoned members. The General Secretary and the Finance Secretary are set to collaborate on creating an introductory brochure that outlines the association’s objectives and benefits, which will be reviewed at the next meeting scheduled for October 11, 2025.
The meeting also served a reflective purpose, as members offered Fateha in remembrance of the departed souls, including the elder brother of Mehar Abdul Rauf and relatives of other members. The assembly observed a moment of solemnity as prayers were extended for the forgiveness and eternal peace of the deceased, emphasizing the community spirit that underpins the association.
Attendees included key figures from the public relations landscape, such as Dr. Syed Nadeem-ul-Hassan Gillani, Dr. Mustafa Kamal, Mr. Athar Hassan Awan, Mr. Abid Saeed, and many others, reflecting a diverse representation of professionals dedicated to the advancement of the industry.
As the PRPWA continues to evolve, its Executive Body remains committed to fostering a progressive environment that not only meets the needs of its members but also advocates for the strategic importance of public relations in the broader societal context. Emphasizing its role as a facilitator for dialogue and innovation, the association is poised to significantly influence the public relations landscape in Punjab and beyond.
In conclusion, the recent meeting of the PRPWA signifies not only a concerted effort toward organizational advancement but also a vital step in reinforcing the critical role of public relations in today’s dynamic communication landscape. The initiatives outlined promise to enhance member engagement while fostering a more robust and responsive professional community.
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