Longmont, Colorado, is poised to welcome its very first location of the renowned fast-casual dining chain, Firehouse Subs, marking a noteworthy development in the local food scene. According to a food plan review recently submitted to the City of Boulder, the new establishment is set to occupy a space at 15 Ken Pratt Boulevard, conveniently located within the Harvest Junction shopping plaza. This upcoming venture will be managed by owner Scott Highland, who aims to introduce Longmont residents to the distinctive offerings of Firehouse Subs.
Founded in 1994 by brothers Chris and Robin Sorensen, both of whom are former firefighters, Firehouse Subs originated in Jacksonville, Florida. The chain’s concept revolves around providing hearty, hot sub sandwiches, including signature selections such as the Firehouse Steak and Cheese, the meatball sub, and an array of other flavorful offerings designed to cater to diverse palates. The founders sought to create a dining experience that embodies the spirit of community service and camaraderie, often echoed in the chain’s charitable initiatives. Firehouse Subs has ingrained itself in the fabric of American fast-casual dining, providing not just meals, but also a mission to support first responders and local communities through its non-profit foundation.
In a strategic move that underscores the appreciation for quality dining experiences, Firehouse Subs was acquired by Restaurant Brands International (RBI) in 2021. RBI is a global powerhouse in the food service industry, with a portfolio that includes iconic brands such as Popeyes, Burger King, and Tim Hortons. This acquisition has facilitated the expansion and consolidation of Firehouse Subs’ presence in the competitive market, which is pivotal for a brand looking to enhance its footprint across North America and beyond. As of 2025, Firehouse Subs boasts a remarkable network of over 1,200 locations, a testament to its growing popularity and the effectiveness of its operational strategies.
The term “controlled burn,” which is used on their official website, encapsulates the brand’s approach to growth. Rather than rushing to saturate the market, Firehouse Subs has opted for a measured expansion, allowing for the careful cultivation of each individual franchise. This philosophy not only ensures the maintenance of quality in their food offerings but also enables franchise owners like Scott Highland to build a loyal customer base, vital for sustaining long-term success.
Internationally, Firehouse Subs has ventured beyond the American borders, with established locations in Canada, Mexico, Switzerland, and the United Arab Emirates, and plans to extend their reach to Australia and Brazil in the near future. This international expansion speaks volumes about the brand’s adaptability and its appeal to a wide array of customers. As such, the opening of the Longmont location is not just a milestone for the community but also a reflection of Firehouse Subs’ commitment to bringing its unique dining experience to new markets.
While the precise opening date for the Longmont Firehouse Subs remains undetermined, the anticipation surrounding this new addition is palpable among locals eager to sample the brand’s celebrated subs. As the city continues to evolve and attract various businesses, the arrival of Firehouse Subs is indicative of a burgeoning food scene that recognizes and embraces diversity in culinary offerings.
In summary, Firehouse Subs’ debut in Longmont not only enhances the local dining landscape but also embodies a narrative of growth, community commitment, and culinary excellence. As the franchise prepares to open its doors, it stands ready to deliver not just a meal but a heartfelt homage to the community ethos from which it originated.
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