Golden Goose Reports Impressive Growth Amid Global Expansion
By Nicola Mira
Published November 28, 2025
In a remarkable display of resilience and innovation, the Italian luxury footwear brand, Golden Goose, has reported a noteworthy revenue growth of 13% during the first nine months of 2025, attaining total revenues of €517.1 million. This achievement can largely be attributed to the brand’s effective strategies in its direct retail channel, which saw a meteoric rise of 21%, ultimately comprising an impressive 79% of the company’s net revenue. The surge in sales was bolstered by the strategic opening of new storefronts and robust organic growth, signaling a positive trajectory for the brand in the competitive luxury market.
As of September 30, 2025, Golden Goose exhibited significant growth across all its global regions. Particularly, the Europe, Middle East, and Africa (EMEA) and Asia-Pacific (APAC) regions saw sales jump by 15%, while the Americas experienced a commendable increase of 10%. In terms of profitability, the adjusted EBITDA rose to €173.6 million, reflecting an increase of 7%, which equates to a substantial margin of 33.6%. Furthermore, the brand’s adept management of its cash flow has resulted in the generation of €92 million, underscoring its robust financial health and operational efficiency.
Silvio Campara, the CEO of Golden Goose, emphasized the brand’s resilience: “We recorded another quarter of double-digit growth across all regions, confirming the resilience of our business model and the brand’s global resonance. Looking ahead, we are well positioned to take co-creation to new levels and connect even more deeply with our global Golden community.” This statement provides insight into the brand’s commitment to innovation and community engagement, elements that resonate profoundly within contemporary luxury consumer culture.
As it stands, Golden Goose operates a total of 227 monobrand stores and concessions globally, with the addition of 12 new locations in key markets during this fiscal period. Notable new store openings took place in bustling cities including Tokyo, Chengdu, Mumbai, Singapore, and even Ibiza, as well as Paraggi in Italy—further expanding the brand’s footprint. Additionally, the brand has made strides into new market segments by launching its inaugural children’s stores in Milan and Dubai, demonstrating its intent to diversify and appeal to a wider demographic.
November marked another milestone for Golden Goose as it inaugurated the Golden Goose Arena in Milan, a space designed by the renowned architecture firm, Novembre Studio. This venue not only symbolizes the brand’s architectural and design ambitions but is also envisioned as a cultural hub, reflecting Golden Goose’s commitment to intertwining art with its brand ethos. To further bolster its marketing efforts, the brand has enlisted the legendary actress Jane Fonda to spearhead its latest campaign for the iconic Super-Star sneakers, reinforcing its connection with influential figures and enhancing its brand narrative.
The success of Golden Goose can be attributed not only to its strategic retail expansions but also to its innovative product offerings and marketing initiatives. The footwear market is increasingly competitive, with consumers seeking products that align with their values and lifestyle aspirations. By tapping into the co-creation trend, Golden Goose allows its customer base to engage in the design process, thereby fostering a sense of ownership and loyalty that is crucial in today’s consumer landscape.
In conclusion, Golden Goose’s performance in 2025 illustrates a harmonious blend of strategic expansion, community engagement, and financial prudence. As the brand continues to navigate the complexities of international markets, it remains unwavering in its commitment to quality, craftsmanship, and customer connection. Moving forward, Golden Goose appears poised not only to enhance its own brand prestige but also to contribute significantly to the evolving landscape of the luxury footwear sector.
As the luxury market undergoes transformative shifts, Golden Goose serves as a case study in agility, resilience, and innovation—qualities that will undoubtedly be required for brands striving to thrive amidst the challenges and opportunities of the global economy.
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