Hisense Group Unveils Ambitious Dual Carbon Pledge at ESG Global Leaders Conference
QINGDAO, China – In a significant commitment to sustainability, Hisense Group Chairman Jia Shaoqian unveiled the company’s ambitious Dual Carbon Pledge during the 2024 Environmental Social and Governance (ESG) Global Leaders Conference held in Shanghai. This initiative positions environmental responsibility as a central pillar in the company’s vision of becoming a centennial enterprise. Hisense aims to peak its carbon emissions from operations by 2026 and achieve total carbon neutrality by 2050.
This announcement is timed perfectly amid a broader global push for reducing carbon footprints. Companies worldwide are increasingly pressured to integrate sustainable practices into their operations, and Hisense is stepping up to the challenge with a detailed blueprint for achieving these critical environmental milestones.
Key Components of the Dual Carbon Pledge
Hisense’s Dual Carbon Pledge is not merely a lofty promise; it encompasses a comprehensive strategy that weaves low-carbon practices into the very fabric of the company’s governance and operational procedures. In essence, Hisense is committing to a long-term vision that prioritizes environmental sustainability in a tangible way. Mr. Jia explained that this initiative aligns with the company’s ‘Comprehensive Layout’ and ‘Global Action’ strategies, which seek to embed ESG practices deeply within the corporate culture.
Hisense has established a “5+1” regional network for research, production, and sales. This framework follows a “Local for Local” philosophy aimed at benefiting local communities while simultaneously lowering logistics costs and energy consumption. It’s a fantastic example of how global companies can maintain local relevance while striving for international standards.
The Hi GREEN Carbon Neutrality Action Plan
Unveiling its first Carbon Neutrality White Paper, Hisense introduced the “Hi GREEN” Carbon Neutrality Action Plan, which is focused on three main efforts: enhancing energy efficiency, accelerating low-carbon supply chain development, and optimizing low-carbon products and services. These focal points signal a robust commitment to innovation in green technology and operational efficiency.
Hisense is already making headway in its goals, having established a global “lighthouse factory,” three zero-carbon factories, and 14 green factories at the national level in China. To reduce carbon emissions intensity by 40% by 2030, the company plans to bring over 2,400 suppliers—about 50% of its total—into its carbon emissions management system by 2025. Moreover, Hisense aims to encourage 40% of its suppliers to set their own targets for reducing carbon emissions, thus fostering a collective commitment to sustainability throughout its supply chain.
The Future is Green
As a recognized global brand in home appliances and consumer electronics, Hisense’s dedication to creating high-energy efficiency products has resonated with consumers around the globe. The company is not resting on its laurels; it continuously invests in research and development to spearhead innovative green technologies. Such advancements are poised to improve the quality of life for millions of households while addressing pressing environmental challenges.
Hisense has gained widespread recognition for its premium home appliances, securing its place as the second-largest TV brand globally and ranking at the top for 100-inch TVs in both 2023 and the first half of 2024, according to Omdia. This impressive growth, spanning more than 160 countries, underscores the company’s sustainable ethos as it aligns product development with environmentally friendly practices.
Broadening the ESG Landscape
Hisense’s Dual Carbon Pledge aligns with a more substantial trend wherein businesses globally are recognizing the necessity of integrating ESG factors into their core operations. The growing awareness of climate change and its impacts on all sectors is leading to a reassessment of traditional business practices.
In an era marked by increasing environmental regulations and consumer demand for sustainability, Hisense is setting an example for others to follow. The company’s pledge comes as many corporations grapple with how to meet rising expectations regarding climate action.
Conclusion
With this bold move, Hisense is not just affirming its responsibility toward the environment; it is effectively positioning itself as a thought leader within the global marketplace. The journey toward carbon neutrality is fraught with challenges, but companies like Hisense are charting a path that could inspire others to invest in sustainable growth.
As we continue to witness shifts in corporate mentality surrounding sustainability, Hisense stands as a beacon of change—a reminder that our planet’s future rests in the hands of businesses that are willing to take risks for the greater good.
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