Agthia Group Welcomes Jeroen Nijs as New CFO Amid Strategic Transformation Efforts
ABU DHABI, UNITED ARAB EMIRATES – June 4, 2025 – The Agthia Group PJSC, a prominent player in the Middle East’s food and beverage sector, has announced a significant addition to its executive team with the appointment of Jeroen Nijs as the Group’s Chief Financial Officer (CFO). Nijs joins Agthia at a critical juncture during the company’s transformation journey, poised to enhance its financial infrastructure and reinforce its commitment to long-term value creation.
Nijs arrives with a rich tapestry of experience, boasting over 25 years in senior finance roles within various internationally recognized fast-moving consumer goods (FMCG) corporations. His most recent tenure was as the Global Deputy CFO at Flora Food Group—an enterprise valued at .5 billion—where he not only implemented innovative AI-driven revenue strategies but also played a significant role in coordination and optimization across commercial and supply-chain finance.
Salmeen Al Ameri, Managing Director and CEO of Agthia Group, emphasized the strategic importance of Nijs’s appointment. “Jeroen joins Agthia at a key moment in our transformation journey,” Al Ameri asserted. He elaborated that Nijs’s global perspective, coupled with his digital savvy and history of financial innovation, will be pivotal as the company pivots towards a more data-oriented approach in its operations.
Al Ameri continued to note that Nijs’s collaborative leadership style is in harmony with Agthia’s core values and aspirations to emerge as a leading force in an increasingly competitive market. “I look forward to working alongside him to generate long-term value for our shareholders and advance our mission to be a responsible and forward-thinking leader in the food and beverage industry,” he stated.
Jeroen Nijs, expressing his enthusiasm about the new role, remarked, “It is a privilege to join Agthia at such a pivotal time. The Group’s ambitious vision and clear sense of purpose resonate strongly with my values as a finance leader.” He articulated his dedication to aligning performance with purpose while fostering an agile, consumer-centric organization. Nijs’s vision encompasses not only sustainable business growth but also elevating Agthia’s presence on the global FMCG stage.
Adding to the leadership changes, Hala Hobeiche Katounas, who has been serving as the interim CFO since January 2025, will transition back to her original position as Head of Mergers and Acquisitions. This strategic shift reinforces Agthia’s commitment to optimal leadership in all facets of its operations, especially as the company continues to adapt and respond to the evolving demands of the marketplace.
Agthia Group’s recent transformative initiatives include a steadfast commitment to operational excellence that seeks to enhance efficiency while striving for greater resilience in an unpredictable economic landscape. As consumer preferences evolve and sustainable practices gain momentum globally, Agthia’s leadership recognizes the critical need to embrace innovative methodologies that align with emerging market trends.
Furthermore, the food and beverage industry today faces substantial shifts driven by technology, changing consumer expectations, and increasing regulatory scrutiny over health and sustainability. Agthia Group’s leadership is acutely aware that meeting these challenges head-on necessitates a robust financial strategy and an adaptable operational framework.
The fresh influx of expertise heralded by Nijs’s appointment reflects Agthia’s strategic vision to not only navigate these complexities but to thrive within them. As the company continues to explore new avenues for growth, it is expected that innovation will be at the forefront of all initiatives under Nijs’s financial stewardship.
As Agthia Group embarks on this next chapter, the amalgamation of seasoned leadership and progressive operational strategies is poised to bolster its position as a key player in the regional and global markets. The integration of Nijs into the executive hierarchy is not merely a personnel change; it represents a concerted effort towards fortifying Agthia’s long-term sustainability and commitment to delivering shareholder value.
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