Filipino actor and entrepreneur Joel Torre is set to introduce the beloved Ilonggo-style chicken inasal to the vibrant culinary landscape of Dubai this August, marking a significant expansion of his culinary enterprise. With the imminent launch of JT’s Manukan Grille at City Centre Deira, Torre aims to share a piece of Filipino heritage with the diverse expatriate community and food enthusiasts in the UAE.
In a heartfelt message shared on their Facebook page, JT’s Manukan Grille announced, “Para sa mga kababayan natin sa Dubai, nalalapit na ang aming pagdating sa City Centre Deira! Magkikita-kita tayo ngayong August 2025 para sa inyong authentic Bacolod chicken inasal (Original Filipino Chicken Barbecue).” The post further emphasized their mission to “bring the flavors of Bacolod and the Philippines closer to you, one store at a time,” signaling a commitment not only to food but also to cultural exchange.
This restaurant, renowned for its original Filipino chicken barbecue or chicken inasal, draws upon the rich culinary traditions of Bacolod City, a vibrant region in the Philippines known for its unique flavors and rich gastronomic culture. The dish itself consists of marinated grilled chicken, typically seasoned with a mixture of calamansi (Filipino lime), vinegar, garlic, and spices, resulting in a deeply flavorful and fragrant barbecue experience that has captured the hearts and palates of many.
Torre’s journey into the world of culinary entrepreneurship began alongside his wife, Cristy Azcona-Torre, when they co-founded JT’s Manukan Grille in 2023. The restaurant quickly gained popularity, and its growth trajectory has been impressive, with over 40 locations established across the Philippines within just a short span of time. Last year marked a significant milestone for the business as it opened its first international location in Singapore, successfully catering to a global audience eager for authentic Filipino cuisine.
The decision to penetrate the Dubai market reflects not only a strategic business move but also an awareness of the city’s status as a culinary melting pot, where diverse cultures converge and interact. Dubai, well-known for its gastronomic diversity, offers a fertile ground for new dining concepts, especially those rooted in authentic cultural traditions. The entrance of JT’s Manukan Grille will not only cater to the Filipino expatriates living in the UAE but also introduce local residents and tourists to a taste of Bacolod, further enriching the city’s culinary offerings.
This venture is not merely about food; it represents a broader narrative of cultural identity and pride. By expanding globally, Torre and his team are taking part in a larger movement where Filipino cuisine is steadily gaining recognition on the world stage. The growing popularity of dishes such as chicken inasal showcases the evolving perception of Filipino food from being a regional treat to a globally appreciated cuisine.
Moreover, the success of JT’s Manukan Grille can serve as an inspiration for other Filipino entrepreneurs in the food industry, demonstrating that with vision and dedication, it is indeed possible to bring local flavors to an international audience. The restaurant’s expansion is a testament to the resilience and entrepreneurial spirit of Filipinos, particularly in the face of challenges such as the COVID-19 pandemic, which disproportionately affected the food and hospitality sectors.
As the launch date approaches, anticipation is building within the community. The opening of JT’s Manukan Grille is not only a celebration of food but also a gathering of interests and cultures, embodied in the beloved tradition of sharing meals. The restaurant promises to create an inclusive space where people can come together, revel in the delightful flavors of Bacolod, and forge meaningful connections through food.
In conclusion, Joel Torre’s expansion into Dubai with JT’s Manukan Grille is poised to be a pivotal moment for both the actor-entrepreneur and the broader Filipino culinary landscape. As he prepares to serve authentic chicken inasal, he also offers an invitation to experience Filipino culture interwoven with the flavors of Bacolod, making it a noteworthy addition to the rich tapestry of Dubai’s dining scene.
Tags: #StartupsEntrepreneurship, #FoodCultureNews, #UAE