Dubai Event Management Company Level Production Shines at XM Arabia Gala Dinner at the Museum of The Future
In a vivid testament to the burgeoning event management sector in Dubai, Level Production—an esteemed event management firm—was entrusted with the audio-visual-lighting (AVL) logistics for the recent XM Arabia Gala Dinner. Held at the iconic Museum of the Future, the gala was a celebration of innovation and culture in the heart of the UAE, marked by prominent attendees and inspirational performances.
The high-profile event was hosted by the well-respected Lebanese television presenter Annabella Hilal, who gracefully navigated the evening as attendees were treated to a captivating performance by famed singer Myriam Fares, often dubbed the “Queen of Stage.” This glamorous occasion emphasized the synergy of technology and creativity, shouldering the unique architectural backdrop of the Museum of the Future, a venue renowned for its futuristic design and commitment to innovation.
Level Production served as the lead AVL management team, collaborating closely with Solicet Events and Pixel One Production. The collaboration reflects a sophisticated interplay of expertise, with meticulous planning and coordination taking place over two months leading up to this pivotal event. Such detailed preparatory work underscores the complexity that accompanies high-stakes occasions.
“We faced a particularly tight timeframe during the setup phase,” recounted Jalal Al-Doumani, Operations Director at Level Production. “We had just two hours to transport and install all equipment on the seventh floor of this remarkable venue. However, thanks to the extraordinary planning and coordination efforts led by Mr. Serge from Solicet Events, along with Salma from Pixel One Production, we developed a well-structured schedule that allowed us to accomplish our objectives efficiently.”
To deliver a superb audio experience, Level Production utilized eight TW Audio T24N loudspeakers in conjunction with eight TW Audio Vera S33 subwoofers, precisely configured with a single 18-inch front-facing and a single 15-inch rear-facing speaker. Enhancing the auditory experience further, six C15 coaxial speakers were strategically arranged for side fills and stage monitoring. The considerable audio power was supported by advanced technologies from Powersoft, coupled with a Midas M32 Live Digital mixing desk to guarantee the highest sound quality.
The visual ambience of the event was nothing short of mesmerizing. A carefully curated lighting design bathed the venue in an array of pink, purple, and warm hues, further elevating the architectural nuances that the Museum of the Future is celebrated for. For this, Level Production employed an extensive array of Prolights fixtures, including 32 Astra Wash 19 Pixs, 24 Astra Hybrid 330s, 10 Ra2000HB profiles, 24 SunBar 2000FCs, and eight ECL Profile CT+s, all deftly programmed on a ChamSys MQ250M console.
Moreover, visual displays played an integral role in the evening’s allure. Level Production showcased a 10m x 4.5m curved LED screen with a remarkable 2.6mm pixel pitch, alongside a 3m x 3m sliding screen at the main entrance. These visual elements contributed to an immersive experience that left a lasting impression on attendees.
“Level Production is truly honored to have played a part in the XM Arabia Gala,” expressed Al-Doumani. “Working in such an iconic structure as the Museum of the Future, with its exceptional architectural design, significantly enhanced our experience. From the beginning, the client entrusted us with the execution of this event, and we accepted this responsibility with great enthusiasm, delivering a high standard of quality to solidify that trust. Our innovative lighting transformed the production, enhancing the venue’s character while crafting an enchanting atmosphere. Collaborative efforts with the Solicet Events team filled us with immense pride, and the overwhelmingly positive feedback we received made every challenge worthwhile.”
As Dubai continues to position itself as a global hub for entertainment and culture, events such as the XM Arabia Gala Dinner serve as a beacon of the region’s rich cultural tapestry interwoven with advanced technological capabilities. This gala dinner not only spotlighted the talents of its performers, the expertise of its production teams, and the stunning artistry of its setting but also affirmed Dubai’s dedication to delivering world-class events.
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