The Viral Rise of the Dubai Chocolate Bar: A Sweet Example of Modern Culinary Success
In a testament to the power of social media, particularly TikTok, a chocolate bar from Dubai has transcended its local roots to become a global sensation, prompting both admiration and imitation in the culinary world. The “Dubai Chocolate Bar,” originally known as “Can’t Get Knafeh Of It,” was launched by FIX Dessert Chocolatier in Dubai, United Arab Emirates, and has quickly captured the attention of dessert aficionados around the world. As of mid-2025, this luxurious treat is now available in major retailers across the United States, including Walmart, Target, and Kroger, thanks to a new iteration released by Lindt—that has fans clamoring for their own taste of this viral confection.
The Dubai-style chocolate bars became an overnight sensation in 2023, primarily due to a viral TikTok video featuring content creator Maria Vehera. Her post showcased her experience sampling the luxury dessert and garnered an astounding 131 million views. This rapid rise in popularity catalyzed a plethora of imitations and “dupes,” highlighting the chocolate bar’s unique allure as well as the growing trend of social media influencing luxury food items.
Lindt's Strategic Response
Lindt, that distinguished Swiss chocolatier renowned for its premium confectionery products, launched its own version of the Dubai-style treat on July 7, 2025. The Lindt Dubai Style Chocolate Bar comprises an enticing amalgamation of milk chocolate, pistachio paste, shredded phyllo dough (known as kadayif), and a medley of sugar-coated pistachios and hazelnuts. This carefully crafted blend not only mirrors the flavor profiles of the original but elevates the experience with its luxurious ingredients.
The company initially released its Dubai-style bars in December 2024, and their swift sell-out indicated strong consumer demand—a phenomenon that assured Lindt of a successful expansion into more retail channels for their popular product. Lindt’s strategic decision to capitalize on this trend showcases how established brands are increasingly willing to integrate viral social media phenomena into their product lines.
Exploring Availability and Pricing
Consumers eager to experience this delightful treat can find the Lindt Dubai Style Chocolate Bar at a variety of retailers including Walmart, Target, Walgreens, Albertson’s, and many others. The bars are not only available in-store, but can also be purchased through online platforms, including the Lindt website and Amazon.
The current retail price for each Lindt chocolate bar is set at , a marked difference from the original FIX Dessert Chocolatier version, which is priced at for a single bar when purchased in a six-pack costing 0. This pricing strategy underscores Lindt’s goal to offer a more accessible premium chocolate experience.
The Original Dubai Chocolate Sensation
The distinctive “Can’t Get Knafeh Of It” chocolate bar, with its luxurious ingredients, became iconic after its introduction by FIX Dessert Chocolatier. This luxury treat stands out, captivating consumers with its innovative recipe and aesthetic appeal. The chocolate bar seamlessly blends rich flavors and textures, making it a must-try for chocolate lovers and food enthusiasts alike.
In response to its surging popularity, numerous brands have attempted to capture some of the success of the original with their own versions. Companies like Florida-based Bolci and New York City’s The Nuts Factory have created their renditions of the Dubai chocolate sensation, highlighting the phenomenon’s wide-reaching influence in the confectionery market. Even experiential offerings have emerged, such as Shake Shack’s Dubai Chocolate Pistachio Shake, which creatively integrates the original ingredients into a dessert beverage.
Conclusion
The Dubai chocolate bar signifies more than just a clever marketing success; it emblemizes a broader cultural trend where culinary delights gain fame through digital platforms, reshaping consumer behavior and expectations. As traditional and new brands alike leverage social media to gain traction, products that resonate emotionally and aesthetically will continue to thrive in today’s market. The success of the Dubai chocolate bar is a sweet reminder of the intersection of global culture, innovative cuisine, and the potent influence of social media on appetites around the world.
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