Fashion Redefined: Made With Manners Launches a New Era of Responsible Luxury
LONDON, UNITED KINGDOM — December 1, 2025 – The fashion industry has long danced between flamboyant extremes and minimalist aesthetics, catering to a seemingly insatiable appetite for spectacle. In the whirlwind of oversized logos, avante-garde silhouettes, and seasonal novelties, a pressing question looms large—what do consumers genuinely desire in their wardrobes? Enter Made With Manners, a newly launched London-based fashion label that seeks to answer this query with grace and sophistication.
Founded by Tania Hawilo and Antonina Irrera, two visionary designers with impressive portfolios that include significant contributions to Kanye West’s early designs, Made With Manners is poised to establish a new standard in the realm of refined, responsible fashion. Moving away from the flamboyant distractions of contemporary trends, Hawilo and Irrera craft clothing that speaks to the needs of modern consumers: elegant, durable, and versatile pieces made for everyday wear.
Designers with Distinct Creative Paths
Hawilo and Irrera bring a wealth of experience from high-profile fashion houses. Tania launched her career in haute couture, working alongside the chef d’atelier at Elie Saab. Her meticulous craftsmanship is evident in garments worn by renowned public figures, like Oprah Winfrey and Jennifer Lopez. In contrast, Antonina boasts over a decade-long journey collaborating with noted fashion innovators such as Virgil Abloh and brands like Adidas and Missoni. Her multifaceted expertise encompasses design, consultancy, and education, marking her as a well-rounded professional in contemporary fashion discourse.
The two designers share an understanding of the industry’s fast-paced, high-pressure environment, having previously honed their skills in an atmosphere defined by its excess and artistic spectacle. However, the duo has recognized the unsustainable nature of cultivating such trends and have consciously decided to embrace a more responsible approach that focuses on simplification, sustainability, and integrity.
A Shift Towards Everyday Elegance
Launched today, Made With Manners introduces a debut collection that embodies this philosophy through carefully curated essentials that marry precision and practicality. The collection features a range of garments, including a collarless blazer, tailored canvas trousers, oversized shirts, and a tailored fleece set. Each piece is thoughtfully designed with the intention of transcending seasonal fads, encouraging longevity over disposability.
Every item is crafted in Italy—renowned for its artisanal techniques—and is available at a price point that is accessible without compromising on quality. The goal is not merely to offer clothing but rather to provide garments that enhance the wearer’s experience of life. As the demand for flashy, performance-driven fashion wanes, Made With Manners recognizes the consumer’s evolving appetite for understated, yet confident fashion choices.
The brand positions itself at the intersection of functionality and aesthetics, highlighting the importance of fit and form while also appealing to a demographic that values responsible consumption. Clothing from Made With Manners serves to provide the ease of daily wear without sacrificing elegance, designed to accompany individuals as they navigate their multi-faceted lives.
A Look Towards Global Expansion
As it strives to carve out a niche in the crowded fashion landscape, Made With Manners is not only committed to local craftsmanship but is also aiming for broader horizons. Following its London launch, the brand has plans for expansion into markets like Dubai in early 2026, further solidifying its international vision. The designers are keen on appealing to a global audience while upholding their foundational ethos of responsible and refined design.
Conclusion
Made With Manners embodies the essence of quiet luxury—where elegance meets ethical production and where the complexities of modern life converge with simplicity in design. It heralds a new era in fashion: one that stresses the importance of quality over quantity, longevity over momentary allure. As consumers pivot in favor of conscious consumption, this emerging label stands ready to meet them with open arms, offering a fashion experience replete with integrity, sophistication, and timeless appeal.
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